PEST Analysis: Gambia

February 2024

Amid advancing civil rights and fiscal improvements, political and economic landscapes in the nation evolve. Agriculture and tourism are set to boost economic growth, yet the country grapples with inflation and import reliance. Socially, robust population growth contrasts with persistent poverty and service access disparities. Digital connectivity remains low, yet the government invests in digital transformation, with rising internet use and improving ICT infrastructure.

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Overview:

Country Profiles examine the economic and political trends in 210 countries and associated regions, serving as a one-stop-shop for data and analysis on the economy, political landscape and the business environment. This report series allows you to understand the macro-economic environment as a basis for strategic planning.

If you're in the Commodities industry in Gambia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Commodities in Gambia report includes:

  • Analysis of the country's political and macroeconomic stability 
  • An overview of the economic structure and major industries
  • Latest economic performance

This report answers:

  • What is the economic outlook?
  • How stable is the political environment?
  • What are the country's risks and vulnerabilities?
  • What are the best sectors for investment?
  • Where should we focus our expansion strategy?
  • Which countries are moving up the value added chain away from primary sectors?

PEST Analysis: Gambia

Chart 1 Main PEST Points in Gambia
Chart 2 Political Environment Dynamics in Gambia
Chart 3 Economic Environment Dynamics in Gambia
Chart 4 Social Environment Dynamics in Gambia
Chart 5 Technological Environment Dynamics in Gambia
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  • Analyse growth opportunities and assess market potential
  • Develop market entry/exit strategies
  • Understand the likely path of economic growth
  • Examine risks and vulnerabilities of economies to support critical decision-making

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