San Jose in Costa Rica

July 2023

The San Jose in Costa Rica report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

San Jose in Costa Rica is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

San Jose in Costa Rica helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The San Jose in Costa Rica market research report includes:

  • Major San Jose cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The San Jose in Costa Rica in San Jose report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in San Jose?
  • What is the consumer market potential in specific cities?
  • Which cities in San Jose have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

San Jose in Costa Rica

HEADLINES

Chart 1 San Jose City Scorecard Rankings Among 134 Latin America Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key San Jose Population Indicators Compared to Costa Rica and Latin America 2022
Chart 3 San Jose Population Growth Compared to Costa Rica and Latin America 2017-2027
Chart 4 San Jose Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 San Jose Population by Age and Sex 2022
Chart 6 San Jose Consumer Expenditure per Capita Compared to Costa Rica and Latin America 2017-2027
Chart 7 San Jose Consumer Expenditure Structure 2022
Chart 8 Key San Jose Digital Consumer Statistics Compared to Costa Rica and Latin America 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in San Jose 2017-2027
Chart 10 San Jose Disposable Income per Household Compared to Costa Rica and Latin America 2017-2027
Chart 11 Number of Households by Disposable Income Band in San Jose 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in San Jose: 2017-2027
Chart 13 San Jose Household Possession of Kitchen Durables Compared to Costa Rica and Latin America 2022: % of Households
Chart 14 San Jose Possession of Entertainment Electronics Compared to Costa Rica and Latin America 2022: % of Households
Chart 15 San Jose Household Possession of Other Durables Compared to Costa Rica and Latin America 2022: % of Households
Chart 16 San Jose GDP per Capita Compared to Costa Rica and Latin America 2017-2027
Chart 17 San Jose Real GDP Growth Compared to Costa Rica and Latin America 2017-2027
Chart 18 San Jose Inflation Compared to Costa Rica and Latin America 2017-2027
Chart 19 San Jose Labour Indicators Compared to Costa Rica and Latin America 2022
Chart 20 Economically Active Population and Unemployment Rate in San Jose 2017-2022
Chart 21 San Jose Labour Productivity Compared to Costa Rica and Latin America 2017-2022
Chart 22 Number of Airport Passengers in San Jose 2017-2022
Chart 23 Automotive Circulation in San Jose 2017-2022
Chart 24 San Jose Transport Possession Compared to Costa Rica and Latin America 2022: % of Households
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