Lipton Teas & Infusions
Total report count: 1
Total report count: 1
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Lipton Teas & Infusions (formerly Ekaterra, Unilever’s tea division), after separation from Unilever, inherited a tea portfolio of 36 brands with total turnover of USD3 billion, making it the number one company in tea in the world. Two thirds of company sales come from black tea, following the sales structure of its most popular brand, Lipton. Middle East and Africa and Western Europe stand for half the company turnover, while in Australasia the company achieved its highest market share of 25%.
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