The population of Switzerland is predicted to increase by 4.1%, due to changes in net migration and natural change, standing at a total of 9.3 million citizens by 2040. The birth rate in Switzerland is anticipated to fall between 2024 and 2040, while the fertility rate will also be below the regional average. Mid-Lifers (aged 45-64) will represent the largest portion of the population by 2040. The ageing population will continue to impact the future consumer market.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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