Tokyo in Japan

July 2024

The Tokyo in Japan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Tokyo in Japan is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Tokyo in Japan helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Tokyo in Japan market research report includes:

  • Major Tokyo cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Tokyo in Japan in Tokyo report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Tokyo?
  • What is the consumer market potential in specific cities?
  • Which cities in Tokyo have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?
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Tokyo in Japan

HEADLINES

Chart 1 Tokyo City Scorecard Rankings Among 240 Asia Pacific Cities
Summary 1 City Scorecard Compared to and 2023
Chart 2 Key Tokyo Population Indicators Compared to Japan and Asia Pacific 2023
Chart 3 Tokyo Population Growth Compared to Japan and Asia Pacific 2018-2028
Chart 4 Tokyo Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2018-2028
Chart 5 Tokyo Population by Age and Sex 2023
Chart 6 Tokyo Consumer Expenditure per Capita Compared to Japan and Asia Pacific 2018-2028
Chart 7 Tokyo Consumer Expenditure Structure 2023
Chart 8 Key Tokyo Digital Consumer Statistics Compared to Japan and Asia Pacific 2023
Chart 9 Digital Consumer Historic Growth and Forecasts in Tokyo 2018-2028
Chart 10 Tokyo Disposable Income per Household Compared to Japan and Asia Pacific 2018-2028
Chart 11 Number of Households by Disposable Income Band in Tokyo 2018/2023/2028
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Tokyo: 2018-2028
Chart 13 Tokyo Household Possession of Kitchen Durables Compared to Japan and Asia Pacific 2023: % of Households
Chart 14 Tokyo Possession of Entertainment Electronics Compared to Japan and Asia Pacific 2023: % of Households
Chart 15 Tokyo Household Possession of Other Durables Compared to Japan and Asia Pacific 2023: % of Households
Chart 16 Tokyo GDP per Capita Compared to Japan and Asia Pacific 2018-2028
Chart 17 Tokyo Real GDP Growth Compared to Japan and Asia Pacific 2018-2028
Chart 18 Tokyo Inflation Compared to Japan and Asia Pacific 2018-2028
Chart 19 Tokyo Labour Indicators Compared to Japan and Asia Pacific 2023
Chart 20 Economically Active Population and Unemployment Rate in Tokyo 2018-2023
Chart 21 Tokyo Labour Productivity Compared to Japan and Asia Pacific 2018-2023
Chart 22 Number of Airport Passengers in Tokyo 2018-2023
Chart 23 Automotive Circulation in Tokyo 2018-2023
Chart 24 Tokyo Transport Possession Compared to Japan and Asia Pacific 2023: % of Households
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