Unveiling Transformative Megatrends in Western Europe

Delivery

This report comes in PPT.

Key Findings

Convenience fuels format-led and multifunctional innovations for convenience, versatility and cost-efficiency

Demand for multifunctional products is rising as people seek efficient solutions that simplify routines and save money. This trend spans various categories, from all-in-one skin care and multi-surface cleaners to ready-to-drink meal solutions and portable snack formats, highlighting the importance of convenience and versatility in purchase decisions. Businesses should focus on offering multi-benefit products and user-friendly packaging to meet these evolving expectations.

Generative AI (GenAI) is transforming consumers digital lifestyles impacting business strategies across Western Europe

GenAI is revolutionising consumer interactions and business strategies across Western Europe, offering tailored solutions and hyper-personalised experiences. While consumers appreciate the convenience, concerns about data privacy and security remain. Businesses must navigate these challenges by monitoring consumer sentiment, selecting appropriate touchpoints, and ensuring transparent and ethical AI practices.

Pursuit of value remains a key concern as consumers continue to balance price against practical needs and core values

Despite modest economic growth and easing inflation, Western European consumers remain cautious, favouring discounters and low-cost products. However, many are willing to pay premiums for high-quality items that reflect their values. Businesses must balance affordability with delivering differentiated products and experiences to stay relevant.

Sustainable living remains on consumers’ agendas but must integrate with other core priorities

While sustainable living influences consumer choices, other purchase criteria are a bigger priority. Brands must integrate sustainable features that enhance primary benefits such as quality and health. Credibility and transparency are crucial, as unsubstantiated claims deter purchases. With expected economic growth in 2025 and increasing regulatory pressure, businesses must invest in credible sustainable solutions that align with consumer needs and regulations.