Pet health and wellness is an increasingly prominent focus for consumers, driven by the trend of pet humanisation. In this video, Sahiba Puri, a Senior Consultant at Euromonitor International, explores the concept of "need states" in pet health and its impact on product development and innovation. With pet healthcare and dietary supplements enjoying historic growth, consumer preferences are shifting toward addressing pets' specific physical and mental health needs.
Sahiba introduces the Holistic Needs Framework, which categorises these needs across life stages; from skeletal development in young pets, to mobility assistance for seniors. Despite the demand for targeted solutions, significant gaps remain in tailored pet diets, particularly for senior pets, presenting untapped opportunities for brands. This discussion underscores the importance of aligning product strategies with evolving consumer priorities in pet health management.
To learn more about how pet life stage nutrition offers opportunities for targeting stage-specific needs, read our report, Addressing Pet Life Stage Nutrition Through Need States.