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Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis?
Effective consumer segmentation starts with the right data. And you’ll learn how to improve or rethink your approach in this episode of Opportunity Minded.
Best practices, common mistakes and real-world scenarios are packed into this 30-minute video. Plus, test your skills in a quick game that challenges assumptions about generations (trivia starts at 00:22:45).
Press play for actionable advice to refine your strategy, so you can build accurate consumer profiles, expand reach and drive growth. You can also find Opportunity Minded episodes wherever you listen to your favourite podcasts.
Meet the expert: Jana Rude, senior insight manager – consumers
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