To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Rapidly ageing populations present both a socio-economic challenge and a business opportunity. As wellness narratives shift from lifespan to healthspan,…
View ReportBeauty and personal care in Australia showed resilience in 2024 amidst weakening economic conditions, with sales seeing steady growth in current value terms.…
View ReportBeauty and personal care in Austria maintained its momentum in 2024. Growth was supported by a combination of steady volume sales and continued albeit moderate…
View Report