Established in 2004, our Shanghai office serves as a hub for managing client relationships and delivering insights and research throughout mainland China.
Our officesOur office thrives on a balance of independence and collaboration. We empower our team to take ownership, harness their creativity to solve challenges, and achieve objectives. At the same time, we emphasise teamwork, encouraging collective efforts to help our clients reach their goals.
In China, building long-term partnerships with our clients is our top priority. These relationships are rooted in delivering exceptional service that not only meets but exceeds expectations. The Chinese market is a dynamic mix of smaller domestic companies and global multinationals, and our approach reflects this diversity. We support our clients by driving product innovation, identifying key economic growth drivers, and uncovering opportunities for expansion.
Sylvia Mu
Senior Head of Consulting and Country Manager
"Shanghai is a dynamic, cosmopolitan metropolis—a financial and technological powerhouse, a melting pot of cultures and a city steeped in rich history. Our Shanghai office is strategically located in the bustling heart of the city, right at the Bund and Nanjing Road Pedestrian Street. Here, we bring together a team of multifaceted professionals from diverse backgrounds, united by deep industry insight, a passion for innovation and an unwavering pursuit of excellence. Within this fusion of international outlook and Shanghai’s unique cultural spirit, we foster an environment where every team member is encouraged to leverage their expertise, exchange ideas and collaborate across departments. Through dynamic discussions and cross-functional synergies, we transform diverse perspectives into groundbreaking solutions—because we believe that only by bridging customer focus and innovation can we stand out in a competitive market and deliver greater value to our clients."
Latin America is emerging as a key player in global consumer appliances, leading volume growth with a projected 2.7% increase for 2024. While the global industry grew by just 1% in 2024 and a modest 0.1% CAGR over 2019-2024, Latin America posted a remarkable 2.6% CAGR during the same period. This performance was driven by rapid urbanisation, rising disposable household incomes, and more frequent heatwaves.
Growing political and economic tensions are leading to supply chain diversification efforts, with new regional trade hubs emerging in Asia, Europe and the Americas. However, it remains unclear if new manufacturing hubs can fully replace China in global supply chains due to China's dominance in the hi-tech goods sector and underdeveloped supporting industries in other countries.
Underpinned by rising wellness demand, menstrual care has witnessed a consumer shift towards holistic self-care in recent years, with products and services offering security and comfort across targeted use occasions gaining favour.
We provide a knowledge hub, customised research and the right reports to ambitious clients to help you achieve growth.
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.