This infographic offers a global view of current trends and future trajectories within the soft drinks industry.
World soft drinks retail volume sales grew modestly by 3% in 2024, as higher pricing in key markets tempered consumer demand. Energy drinks and bottled water emerged as the primary growth drivers, reflecting a shift towards functional and health-oriented beverages. The Coca-Cola Company maintained its leadership with a 17% share of global retail volume, underscoring its enduring market dominance. Geographically, the Middle East, Africa, and Asia Pacific are projected to contribute a staggering 80% of absolute litre volume growth from 2024 to 2029, highlighting their pivotal role in shaping the industry's future.
Read our report, E-commerce in Soft Drinks where leading brands, categories and retailers for online beverages are explored in the context of wider consumer trends in drinks.