Consumer Appliances in the Philippines

January 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Philippines?
  • Which are the leading brands in Philippines?
  • How are products distributed in Philippines?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Consumer Appliances in the Philippines

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Dishwashers in the Philippines

KEY DATA FINDINGS

Lower prices favour freestanding models
Wealthy aesthetes push the rebound in the demand for built-in models
Table-top consolidates presence as an affordable, convenience-based and space-saving format
Affordability remains the key to the wider household penetration of dishwashers
Higher consumer interest on hygiene and cleanliness
Greater education on the benefits of dishwashers to stimulate interest and purchases
Table 33 Sales of Dishwashers by Category: Volume 2018-2023
Table 34 Sales of Dishwashers by Category: Value 2018-2023
Table 35 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 36 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 37 Sales of Dishwashers by Format: % Volume 2018-2023
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 39 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 40 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 41 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 42 Production of Dishwashers: Total Volume 2018-2023
Table 43 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 44 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

Home Laundry Appliances in the Philippines

KEY DATA FINDINGS

Automatic models continue to gain favour as consumers search for higher convenience formats
Reopening of society provides work, school and social stimuli for purchases
Enhanced hygiene and sanitation and energy- and water-saving features
Convenience trend in washing machines to see fully automatic overtake semi-automatic in retail volume terms
Multifunctional, automated and energy-efficient laundry appliances to the fore
Domestic and Chinese brands set to disrupt the competitive landscape
Table 47 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 48 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 58 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Large Cooking Appliances in the Philippines

KEY DATA FINDINGS

Aesthetic and space concerns continue to favour built-in large cooking appliances
Subdued demand for more expensive types of large cooking appliances
Affordable options pique the interest of local consumers
Large cooking appliances to continue to feel the pressure from smaller appliances
Affordability to remain a key factor in the purchasing decisions of consumers
Consumers favour physical interaction and stores but retail e-commerce retains room for growth
Table 63 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 64 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 67 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 68 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 72 NBO Company Shares of Ovens: % Volume 2019-2023
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 75 NBO Company Shares of Cookers: % Volume 2019-2023
Table 76 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 78 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

Microwaves in the Philippines

KEY DATA FINDINGS

Higher retail volume growth in 2023 as hectic consumer lifestyles become the norm
Multifunction microwaves gain traction
High energy-efficiency and aesthetics push the development of microwaves
Sleek designs, smart models and all-in-one function with a focus on keeping food crispy and fresh to pique the interest of consumers
Basic function models to continue to meet the usage needs and budgets of Filipino households
Retail e-commerce has room to grow through pricing and convenience
Table 83 Sales of Microwaves by Category: Volume 2018-2023
Table 84 Sales of Microwaves by Category: Value 2018-2023
Table 85 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 86 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 87 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 89 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 90 Distribution of Microwaves by Format: % Volume 2018-2023
Table 91 Production of Microwaves: Total Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 93 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

Refrigeration Appliances in the Philippines

KEY DATA FINDINGS

Premium models and themed design kitchen trend
Health and hygiene and energy remain key post-COVID-19 pandemic concerns
Home-based food enterprises’ larger capacity needs offer benefits for local brands
Aspirational purchases to push sales
TCL could disrupt the competitive landscape
Companies to increase online brand engagement activities
Table 96 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 97 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 100 Sales of Freezers by Format: % Volume 2018-2023
Table 101 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 102 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 104 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 105 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 109 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 110 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 111 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 112 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 113 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 114 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

Air Treatment Products in the Philippines

KEY DATA FINDINGS

Hot weather boosts retail volume sales in 2023
Energy-efficiency and design inform purchasing decisions and new product development
Innovation strategies continue to broaden to encompass silent and enhanced hygiene features
Strong retail volume growth performance projected for air treatment products
Clever and easy-to-install designs for air conditioners
Players need to focus on energy-efficiency in new product development and messaging
Table 116 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 117 Sales of Air Treatment Products by Category: Value 2018-2023
Table 118 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 119 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 120 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 121 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 122 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 123 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 124 Production of Air Conditioners: Total Volume 2018-2023
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Food Preparation Appliances in the Philippines

KEY DATA FINDINGS

Drop in demand for blenders shapes overall performance
Many consumers are content with basic food preparation appliances
Food processors and slow juicers remain on upward demand trajectory
Health and wellness trend to spike sales of slow juicers
Heavy discounts, bundling, and free products to help stimulate demand
Online spaces to remain a focus for players
Table 129 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 130 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

Personal Care Appliances in the Philippines

KEY DATA FINDINGS

Lower-priced brands and unbranded offers push demand in a tough economic climate, but there is room for innovation and upgrades
Rising use of grooming products as consumers resume out-of-home lifestyles
The electric format continues to gain traction in toothbrush units
Affordability remains a watchword but premiumisation is anticipated
Increasing education on hygiene and personal grooming to spur the demand for personal care appliances
Retail e-commerce to gain traction as a go-to channel
Table 140 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 141 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 144 Sales of Body Shavers by Format: % Volume 2018-2023
Table 145 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 146 NBO Company Shares of Personal Care Appliances 2019-2023
Table 147 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Small Cooking Appliances in the Philippines

KEY DATA FINDINGS

Dynamism of air fryers ensures light fryers continues to post the fastest retail volume growth
More affordable and unbranded options in the market, but safety concerns remain constant
Coffee machines and rice cookers continue to gain momentum
Small cooking appliances benefit from relatively short replacement cycles
Rice cookers and freestanding hobs to remain staple appliances
Air fryers to continue to gain momentum through healthy eating and innovation trends
Table 153 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 154 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

Vacuum Cleaners in the Philippines

KEY DATA FINDINGS

Fast volume sales growth amid higher awareness of hygiene and cleanliness
Retail e-commerce responds to the need to widen the audience with more affordable prices
Automation and smart connectivity features push robotic vacuum cleaners
Busy lifestyles to increase the demand for robotic vacuum cleaners
Both the offer and competition are expected to intensify over the forecast period
Retail e-commerce to become a major platform for vacuum cleaners
Table 165 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 166 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 169 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Air Fryers
        • Oil Based Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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