Consumer Appliances in the United Arab Emirates

December 2023
Select Country Report
EUR 2,550
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in United Arab Emirates?
  • Which are the leading brands in United Arab Emirates?
  • How are products distributed in United Arab Emirates?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in the United Arab Emirates

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Dishwashers in the United Arab Emirates

KEY DATA FINDINGS

Local consumers prioritise energy efficiency over price
Freestanding dishwashers maintain dominance
E-commerce pricing and affordable models fuel demand for dishwashers in local market
Promising prospects for dishwashers in the United Arab Emirates
Beko and LG set to maintain leadership amid steep competition from new entrants
Hypermarkets set to remain popular amid shifting trends in local distribution
Table 33 Sales of Dishwashers by Category: Volume 2018-2023
Table 34 Sales of Dishwashers by Category: Value 2018-2023
Table 35 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 36 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 37 Sales of Dishwashers by Format: % Volume 2018-2023
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 39 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 40 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 41 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 42 Production of Dishwashers: Total Volume 2018-2023
Table 43 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 44 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

Home Laundry Appliances in the United Arab Emirates

KEY DATA FINDINGS

Beko unveils eco-friendly home laundry appliance range
Midea looks to expand its footprint in Middle East
Automatic models continue to drive category growth
Growth anticipated to be fuelled by an expanding expatriate population
Front-loading models continue to dominate automatic washing machines
Players in home laundry appliances to prioritise eco-friendly models
Table 47 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 48 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 58 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Large Cooking Appliances in the United Arab Emirates

KEY DATA FINDINGS

Ongoing positive performance amid inflationary pressure
Shift in consumer behaviour as dining out and food delivery slows volume growth
Intense competition among brands with greater focus on catering for consumer needs
Urbanisation anticipated to drive future sales of large cooking appliances
Demand for built-in appliances tied to housing market’s performance
Increase in home ownership expected to positively impact sales over forecast period
Table 63 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 64 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 67 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 68 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 72 NBO Company Shares of Ovens: % Volume 2019-2023
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 76 NBO Company Shares of Cookers: % Volume 2019-2023
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 78 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

Microwaves in the United Arab Emirates

KEY DATA FINDINGS

Consumers demand energy-efficient microwaves, prompting players to invest in innovation
Diverse range of brands shapes competitive landscape of microwaves
Hypermarkets dominates distribution, while e-commerce experiences significant surge
Shift in consumer lifestyles anticipated to drive and sustain growth
Growing consumer demand for multifunctional microwaves
Anticipated surge in online demand for microwaves
Table 83 Sales of Microwaves by Category: Volume 2018-2023
Table 84 Sales of Microwaves by Category: Value 2018-2023
Table 85 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 86 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 87 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 89 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 90 Distribution of Microwaves by Format: % Volume 2018-2023
Table 91 Production of Microwaves: Total Volume 2018-2023
Table 92 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 93 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

Refrigeration Appliances in the United Arab Emirates

KEY DATA FINDINGS

Innovation remains key for players in refrigeration appliances
Premium feature upgrades drive value growth
Double door format gains momentum in fridge freezers
Despite shift in consumer behaviour, volume sales are set to gain growth momentum
Positive residential property market to aid growth of refrigeration appliances
Retail offline to retain dominance of distribution despite rise of e-commerce
Table 96 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 97 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 100 Sales of Freezers by Format: % Volume 2018-2023
Table 101 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 102 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 104 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 105 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 112 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

Air Treatment Products in the United Arab Emirates

KEY DATA FINDINGS

Hot weather and new residential property aid growth of air conditioners
High price points limit greater adoption of air purifiers in local market
Shift to e-commerce to push up sales of smaller air treatment products
Rising demand for advanced air treatment solutions in United Arab Emirates
Anticipated surge in air purifier sales driven by growing consumer focus on clean air
NIA Ltd expected to maintain leadership amid rising competition from affordable Chinese brands
Table 117 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 118 Sales of Air Treatment Products by Category: Value 2018-2023
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 121 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 124 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 125 Production of Air Conditioners: Total Volume 2018-2023
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Food Preparation Appliances in the United Arab Emirates

KEY DATA FINDINGS

Resilience of food preparation appliances amid global inflation
Shifting consumer demands and product dynamics
Growing traction for e-commerce within food preparation appliances
Surge in demand for innovative appliances to shape future development
Increasing demand for technologically-advanced food preparation appliances
Table 130 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 131 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

Personal Care Appliances in the United Arab Emirates

KEY DATA FINDINGS

Demand for innovative personal care appliances drives sales
Hair care appliances maintains dominance in the United Arab Emirates
Vibrant competition and evolving distribution shape personal care appliances
Focus on personal grooming expected to continue driving sales
Men’s grooming on the rise, driving sales of body shavers
Distribution set to become increasingly diverse
Table 141 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 142 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 145 Sales of Body Shavers by Format: % Volume 2018-2023
Table 146 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 147 NBO Company Shares of Personal Care Appliances 2019-2023
Table 148 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Small Cooking Appliances in the United Arab Emirates

KEY DATA FINDINGS

Growing demand for multifunctionality drives new sales and reduces replacement cycles
Players compete on price and functionality
E-commerce continues to gain ground in small cooking appliances
Post-pandemic impact on consumer behaviour lingers
Consumer spending patterns expected to change over the forecast period
Health and wellness trend to drive further dynamic performance of air fryers
Table 154 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 155 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 158 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

Vacuum Cleaners in the United Arab Emirates

KEY DATA FINDINGS

Handheld vacuum cleaners surge in popularity with new entrants
Ecovacs retains lead in dynamic robotic vacuum cleaners
Hypermarkets remains dominant channel while e-commerce gains further growth momentum
Anticipated growth in the housing sector to drive vacuum cleaner demand
Cylinder vacuum cleaners to maintain dominance amid growing popularity of robotic models
Increasing demand for smart robotic vacuum cleaners
Table 166 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 167 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 170 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Air Fryers
        • Oil Based Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Consumer Appliances research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;