Consumer Foodservice in Morocco

February 2024
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EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Morocco?
  • Which are the leading brands in Consumer Foodservice in Morocco?
  • How are multinational and local operators competing and expanding in Morocco?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Morocco?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Morocco? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Morocco

Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Morocco

KEY DATA FINDINGS

Global coffee chains spearhead developments
Popularity of coffee supports speciality cafés
Digital ordering is emerging
International players will continue to be attracted by the stability and coffee culture in Morocco
Tourism growth drives higher coffee consumption
Independents face a tougher competitive landscape
Table 14 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028

Full-Service Restaurants in Morocco

KEY DATA FINDINGS

Full-service restaurants are slower to recover as domestic demand wanes
Limited development of chains in full-service restaurants
Spotlight on food safety standards
Tourism recovery to support full-service restaurants
Consumers seek out special experiences
Online ordering and delivery offers a chance to compete against limited-service restaurants
Table 28 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Limited-Service Restaurants in Morocco

KEY DATA FINDINGS

Focus on convenience supports sales growth
International brands expand in Morocco
Brands provide local support through corporate social responsibility
Digital technology to enhance the customer experience
Drive-through outlets to gain appeal
Consumers want to sample new cuisines
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Consumer Foodservice By Location in Morocco

KEY DATA FINDINGS

Chained foodservice brands are gaining ground on standalones
Tourism supports foodservice developments in lodging locations
Affordable foodservice options required to meet needs of locals
Tourism expansion to support development of travel and lodging locations
Lacklustre real estate market may support new developments
Table 56 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 57 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 58 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 59 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 60 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 61 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 62 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 63 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 64 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 65 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 66 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 67 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 68 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 69 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 70 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 71 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 72 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 73 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 74 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 75 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 76 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 77 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 78 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 79 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 80 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 81 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 82 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 83 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 84 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 85 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 86 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 87 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 88 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 89 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 90 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 91 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 92 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 93 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 94 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 95 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 96 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 97 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 98 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 99 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 100 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 101 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 102 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 103 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 104 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 105 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 106 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 107 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 108 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 109 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 110 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 111 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 112 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 113 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 114 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 115 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 116 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 117 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 118 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 119 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 120 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 121 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 122 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 123 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 124 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 125 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 126 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel
      • Takeaway Online Ordering
      • Takeaway Offline Ordering
        • First-Party Delivery Services
        • Third-Party Delivery Services
      • Delivery Offline Ordering
    • Drive-Through
    • Eat-In
      • Takeaway Online Ordering
      • Delivery Online Ordering
      • Takeaway Offline Ordering
      • Delivery Offline Ordering
      • Drive-Through
      • Eat-in

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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This report originates from Passport, our Consumer Foodservice research and analysis database.

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