Consumer Foodservice in Italy

February 2024
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EUR 2,275
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Foodservice in Italy?
  • Which are the leading brands in Consumer Foodservice in Italy?
  • How are multinational and local operators competing and expanding in Italy?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Italy?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Italy? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Foodservice in Italy

Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Cafés/Bars in Italy

KEY DATA FINDINGS

Positive performance for cafés/bars with healthier options in vogue
Increasing interest in wine bars
Sustainability becoming a key feature of company strategies
Healthy growth projections for cafés/bars
Food delivery services likely to play a bigger role in the category’s future as consumers go in search of convenience
Social media set to play a key role in the marketing of cafés/bars in Italy
Table 14 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028

Full-Service Restaurants in Italy

KEY DATA FINDINGS

Full-service restaurants continues on the path to recovery despite economic challenges
Casual dining trend presents new opportunities
Health and sustainability having a growing influence on the market
Positive outlook for full-service restaurants
New concepts present challenges and opportunities for full-service restaurants
Social media set to play a key role in marketing and communication with a focus on Instagrammable dishes
Table 28 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Limited-Service Restaurants in Italy

KEY DATA FINDINGS

Limited-service restaurants sees healthy growth in 2023 despite economic pressures
Innovation and a growing focus on international flavours
Delivery and takeaway becoming an increasingly important sales driver
Positive outlook for limited-service restaurants with an increasingly diverse range of options likely to be seen
KFC and Billy Tacos thriving in Italy with further expansion predicted
Pret a Manger opens its first outlet in 2023 with more openings planned for the future
Table 42 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Self-Service Cafeterias in Italy

KEY DATA FINDINGS

Self-service cafeterias come under pressure but healthier menus could present new opportunities
Chef Express teams up with Gambero Rosso Academy to offer a new and innovative range of breakfast items
Autogrill continues to expand in the country with a focus on innovation and local tastes and traditions
A challenging future ahead for self-service cafeterias as the market evolves and consumer habits change
Government plan expected to stimulate sales
Healthy, indulgent and Italian dishes likely to feature heavily on menus
Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028

Street Stalls/Kiosks in Italy

KEY DATA FINDINGS

Street stalls/kiosks thriving thanks to varied offer and expanding reach
Rising takeaway and delivery
Sushi Daily continues to expand with a focus on new culinary trends like bubble tea and poke bowls
Street stalls/kiosks should benefit from value positioning and varied offer
Communication will be key to gaining share
Innovation set to support the rise of street stalls/kiosks
Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028

Consumer Foodservice By Location in Italy

KEY DATA FINDINGS

Increased foot traffic and rise in inbound and domestic tourism benefits most foodservice locations
Famous chefs branching out into new foodservice concepts
Autogrill playing a prominent role in driving sales in travel locations thanks to investment in new outlets and renovations
Consumer foodservice set to continue gaining momentum with new ideas and traditional Italian food set to be key growth drivers
Experience likely to become increasingly important
Travel locations set to thrive
Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Foodservice

    • Chained Consumer Foodservice
    • Independent Consumer Foodservice
      • Chained Cafés/Bars
      • Independent Cafés/Bars
        • Chained Bars/Pubs
        • Independent Bars/Pubs
        • Chained Cafés
        • Independent Cafés
        • Chained Juice/Smoothie Bars
        • Independent Juice/Smoothie Bars
        • Chained Specialist Coffee and Tea Shops
        • Independent Specialist Coffee and Tea Shops
      • Chained Full-Service Restaurants
      • Independent Full-Service Restaurants
          • Chained Asian Full-Service Restaurants
          • Independent Asian Full-Service Restaurants
          • Chained European Full-Service Restaurants
          • Independent European Full-Service Restaurants
          • Chained Latin American Full-Service Restaurants
          • Independent Latin American Full-Service Restaurants
          • Chained Middle Eastern Full-Service Restaurants
          • Independent Middle Eastern Full-Service Restaurants
          • Chained North American Full-Service Restaurants
          • Independent North American Full-Service Restaurants
          • Chained Pizza Full-Service Restaurants
          • Independent Pizza Full-Service Restaurants
          • Chained Other Full-Service Restaurants
          • Independent Other Full-Service Restaurants
      • Chained Limited-Service Restaurants
      • Independent Limited-Service Restaurants
          • Chained Asian Limited-Service Restaurants
          • Independent Asian Limited-Service Restaurants
          • Chained Bakery Products Limited-Service Restaurants
          • Independent Bakery Products Limited-Service Restaurants
          • Chained Burger Limited-Service Restaurants
          • Independent Burger Limited-Service Restaurants
          • Chained Chicken Limited-Service Restaurants
          • Independent Chicken Limited-Service Restaurants
          • Chained Convenience Stores Limited-Service Restaurants
          • Independent Convenience Stores Limited-Service Restaurants
          • Chained Fish Limited-Service Restaurants
          • Independent Fish Limited-Service Restaurants
          • Chained Ice Cream Limited-Service Restaurants
          • Independent Ice Cream Limited-Service Restaurants
          • Chained Latin American Limited-Service Restaurants
          • Independent Latin American Limited-Service Restaurants
          • Chained Middle Eastern Limited-Service Restaurants
          • Independent Middle Eastern Limited-Service Restaurants
          • Chained Pizza Limited-Service Restaurants
          • Independent Pizza Limited-Service Restaurants
          • Chained Other Limited-Service Restaurants
          • Independent Other Limited-Service Restaurants
      • Chained Self-Service Cafeterias
      • Independent Self-Service Cafeterias
      • Chained Street Stalls/Kiosks
      • Independent Street Stalls/Kiosks
    • Consumer Foodservice Through Standalone
    • Consumer Foodservice Through Leisure
    • Consumer Foodservice Through Retail
    • Consumer Foodservice Through Lodging
    • Consumer Foodservice Through Travel
      • Takeaway Online Ordering
      • Takeaway Offline Ordering
        • First-Party Delivery Services
        • Third-Party Delivery Services
      • Delivery Offline Ordering
    • Drive-Through
    • Eat-In
      • Takeaway Online Ordering
      • Delivery Online Ordering
      • Takeaway Offline Ordering
      • Delivery Offline Ordering
      • Drive-Through
      • Eat-in

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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