Consumer Foodservice in Thailand

Name: Consumer Foodservice in Thailand
Brand: Euromonitor International
Price: 2275 EUR

March 2024

EUR 2,275

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Cafés/Bars
Full-Service Restaurants
Limited-Service Restaurants
Self-Service Cafeterias
Street Stalls/Kiosks
Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Thailand report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Consumer Foodservice in Thailand?
Which are the leading brands in Consumer Foodservice in Thailand?
How are multinational and local operators competing and expanding in Thailand?
How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Thailand?
How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
How significant are health considerations in shaping the future of Consumer Foodservice in Thailand? Which of these trends hold the greatest potential demand?
Where is future growth expected to be most dynamic?

Download Table of Contents

Consumer Foodservice in Thailand

EXECUTIVE SUMMARY

Consumer foodservice in 2023: The big picture

2023 key trends

Competitive landscape

Independent foodservice developments

What next for consumer foodservice?

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023

Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023

Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023

Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023

Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023

Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023

Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023

Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023

Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028

Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Cafés/Bars in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Despite robust growth, promotional strategies are instrumental in luring price sensitive consumers

Chained cafés resume outlet expansion strategies amidst increased demand

Delivery services remain popular, in keeping with growing coffee culture

PROSPECTS AND OPPORTUNITIES

Return of international tourism will fuel growth

Growing coffee culture will lead specialist coffee and tea shops to thrive

Health and wellness trend will fuel demand for healthier options

CATEGORY DATA

Table 14 Cafés/Bars by Category: Units/Outlets 2018-2023

Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023

Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023

Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023

Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023

Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023

Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023

Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023

Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028

Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028

Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028

Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028

Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028

Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028

Full-Service Restaurants in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Rebound of tourism fuels revival of full-service restaurants

Surging popularity of Asian cuisine drives growth of full-service restaurants

High operational costs present challenge for full-service restaurant industry

PROSPECTS AND OPPORTUNITIES

Full-service restaurants will face challenges in terms of rising operational costs

Health and wellness trend will create opportunities for players to cater to various dietary preferences

Greater focus on dining experience and sustainability

CATEGORY DATA

Table 28 Full-Service Restaurants by Category: Units/Outlets 2018-2023

Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023

Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023

Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023

Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023

Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023

Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023

Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028

Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028

Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028

Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028

Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028

Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Limited-Service Restaurants in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Steady growth in 2023, driven by revival of tourism

Outlet expansion emerges as a key strategy

McDonald’s achieves success through targeting Gen Z demographic

PROSPECTS AND OPPORTUNITIES

Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences

Pop culture will resonate with young consumers

Fast-food players will look to become more sustainable

CATEGORY DATA

Table 42 Limited-Service Restaurants by Category: Units/Outlets 2018-2023

Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023

Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023

Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023

Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023

Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023

Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023

Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028

Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028

Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028

Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028

Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028

Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028

Self-Service Cafeterias in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Self-service cafeterias remain a niche category, with Ikea Restaurant leading the way

Focus on local Thai tastes

Ikea’s new outlet unveils largest restaurant in the country

PROSPECTS AND OPPORTUNITIES

Ikea Restaurant will implement strategic promotions to offer greater value to consumers

Introduction of seasonal menus will generate consumer interest

Self-service cafeterias could gain from increased price sensitivity of consumers by offering affordable menu options

CATEGORY DATA

Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023

Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023

Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023

Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023

Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023

Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023

Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023

Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023

Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028

Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028

Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028

Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028

Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028

Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028

Street Stalls/Kiosks in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Revival of tourism boosts sales via street stalls and kiosks

Bubble tea drives growth in Thailand’s street stalls and kiosks

Competitive landscape remains highly fragmented

PROSPECTS AND OPPORTUNITIES

Street stalls/kiosks to benefit from tourism revival

Increase in footfall in retail locations should provide boost to sales

Consumers will prioritise affordability

CATEGORY DATA

Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023

Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023

Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023

Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023

Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023

Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023

Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023

Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023

Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028

Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028

Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028

Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028

Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028

Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028

Consumer Foodservice By Location in Thailand

KEY DATA FINDINGS

2023 DEVELOPMENTS

Retail locations benefit from increased levels of consumer mobility

Greater focus on standalone locations

Revival of inbound tourism boosts sales in travel and lodging locations

PROSPECTS AND OPPORTUNITIES

Recovery of Thailand’s tourism industry will be key to growth across all locations

Travel and lodging locations will see most dynamic growth

Retail locations should see increased appeal, alongside opening of new shopping malls

CATEGORY DATA

Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023

Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023

Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023

Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023

Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023

Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023

Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023

Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023

Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023

Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023

Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023

Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023

Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023

Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023

Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023

Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023

Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023

Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023

Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023

Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023

Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023

Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023

Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023

Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023

Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023

Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023

Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023

Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023

Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023

Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023

Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023

Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023

Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023

Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023

Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023

Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023

Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028

Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028

Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028

Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028

Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028

Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028

Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028

Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028

Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028

Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028

Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028

Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028

Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028

Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028

Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028

Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028

Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028

Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028

Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028

Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028

Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028

Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028

Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028

Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028

Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028

Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028

Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028

Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028

Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028

Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028

Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028

Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028

Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028

Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028

Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028

Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028

The following categories and subcategories are included:

Consumer Foodservice

- Chained Consumer Foodservice
- Independent Consumer Foodservice
- - Chained Cafés/Bars
  - Independent Cafés/Bars
  - - Chained Bars/Pubs
    - Independent Bars/Pubs
  - - Chained Cafés
    - Independent Cafés
  - - Chained Juice/Smoothie Bars
    - Independent Juice/Smoothie Bars
  - - Chained Specialist Coffee and Tea Shops
    - Independent Specialist Coffee and Tea Shops
- - Chained Full-Service Restaurants
  - Independent Full-Service Restaurants
  - - - Chained Asian Full-Service Restaurants
      - Independent Asian Full-Service Restaurants
    - - Chained European Full-Service Restaurants
      - Independent European Full-Service Restaurants
    - - Chained Latin American Full-Service Restaurants
      - Independent Latin American Full-Service Restaurants
    - - Chained Middle Eastern Full-Service Restaurants
      - Independent Middle Eastern Full-Service Restaurants
    - - Chained North American Full-Service Restaurants
      - Independent North American Full-Service Restaurants
    - - Chained Pizza Full-Service Restaurants
      - Independent Pizza Full-Service Restaurants
    - - Chained Other Full-Service Restaurants
      - Independent Other Full-Service Restaurants
- - Chained Limited-Service Restaurants
  - Independent Limited-Service Restaurants
  - - - Chained Asian Limited-Service Restaurants
      - Independent Asian Limited-Service Restaurants
    - - Chained Bakery Products Limited-Service Restaurants
      - Independent Bakery Products Limited-Service Restaurants
    - - Chained Burger Limited-Service Restaurants
      - Independent Burger Limited-Service Restaurants
    - - Chained Chicken Limited-Service Restaurants
      - Independent Chicken Limited-Service Restaurants
    - - Chained Convenience Stores Limited-Service Restaurants
      - Independent Convenience Stores Limited-Service Restaurants
    - - Chained Fish Limited-Service Restaurants
      - Independent Fish Limited-Service Restaurants
    - - Chained Ice Cream Limited-Service Restaurants
      - Independent Ice Cream Limited-Service Restaurants
    - - Chained Latin American Limited-Service Restaurants
      - Independent Latin American Limited-Service Restaurants
    - - Chained Middle Eastern Limited-Service Restaurants
      - Independent Middle Eastern Limited-Service Restaurants
    - - Chained Pizza Limited-Service Restaurants
      - Independent Pizza Limited-Service Restaurants
    - - Chained Other Limited-Service Restaurants
      - Independent Other Limited-Service Restaurants
- - Chained Self-Service Cafeterias
  - Independent Self-Service Cafeterias
- - Chained Street Stalls/Kiosks
  - Independent Street Stalls/Kiosks
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
- - Takeaway Online Ordering
  - Takeaway Offline Ordering
- - - First-Party Delivery Services
    - Third-Party Delivery Services
  - Delivery Offline Ordering
- Drive-Through
- Eat-In
- - Takeaway Online Ordering
  - Delivery Online Ordering
- - Takeaway Offline Ordering
  - Delivery Offline Ordering
  - Drive-Through
  - Eat-in

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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Consumer Foodservice in Thailand

Consumer foodservice in 2023: The big picture

2023 key trends

Competitive landscape

Independent foodservice developments

What next for consumer foodservice?

Overview:

The Consumer Foodservice in Thailand report includes:

This report answers:

Consumer Foodservice in Thailand

Consumer foodservice in 2023: The big picture

2023 key trends

Competitive landscape

Independent foodservice developments

What next for consumer foodservice?

DISCLAIMER

Cafés/Bars in Thailand

KEY DATA FINDINGS

Despite robust growth, promotional strategies are instrumental in luring price sensitive consumers

Chained cafés resume outlet expansion strategies amidst increased demand

Delivery services remain popular, in keeping with growing coffee culture

Return of international tourism will fuel growth

Growing coffee culture will lead specialist coffee and tea shops to thrive

Health and wellness trend will fuel demand for healthier options

Full-Service Restaurants in Thailand

KEY DATA FINDINGS

Rebound of tourism fuels revival of full-service restaurants

Surging popularity of Asian cuisine drives growth of full-service restaurants

High operational costs present challenge for full-service restaurant industry

Full-service restaurants will face challenges in terms of rising operational costs

Health and wellness trend will create opportunities for players to cater to various dietary preferences

Greater focus on dining experience and sustainability

Limited-Service Restaurants in Thailand

KEY DATA FINDINGS

Steady growth in 2023, driven by revival of tourism

Outlet expansion emerges as a key strategy

McDonald’s achieves success through targeting Gen Z demographic

Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences

Pop culture will resonate with young consumers

Fast-food players will look to become more sustainable

Self-Service Cafeterias in Thailand

KEY DATA FINDINGS

Self-service cafeterias remain a niche category, with Ikea Restaurant leading the way

Focus on local Thai tastes

Ikea’s new outlet unveils largest restaurant in the country

Ikea Restaurant will implement strategic promotions to offer greater value to consumers

Introduction of seasonal menus will generate consumer interest

Self-service cafeterias could gain from increased price sensitivity of consumers by offering affordable menu options

Street Stalls/Kiosks in Thailand

KEY DATA FINDINGS

Revival of tourism boosts sales via street stalls and kiosks

Bubble tea drives growth in Thailand’s street stalls and kiosks

Competitive landscape remains highly fragmented

Street stalls/kiosks to benefit from tourism revival

Increase in footfall in retail locations should provide boost to sales

Consumers will prioritise affordability

Consumer Foodservice By Location in Thailand

KEY DATA FINDINGS

Retail locations benefit from increased levels of consumer mobility

Greater focus on standalone locations

Revival of inbound tourism boosts sales in travel and lodging locations

Recovery of Thailand’s tourism industry will be key to growth across all locations

Travel and lodging locations will see most dynamic growth

Retail locations should see increased appeal, alongside opening of new shopping malls

The following categories and subcategories are included:

Consumer Foodservice

Why buy this report?

NEW REPORT GUARANTEE