Consumer Values and Behaviour in New Zealand

June 2025

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in New Zealand report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in New Zealand report answers:

  • How is the consumer mindset in New Zealand changing? In New Zealand, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in New Zealand purchase decisions?
  • Where and how do consumers shop in New Zealand?
  • What health-related activities do consumers in New Zealand participate in?
  • What megatrends should I focus on in New Zealand (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in New Zealand
Consumers in New Zealand are worried about the increasing prices of everyday goods
Gen X believe society embraces and validates their sense of self
Consumers like to try new products and services
Millennials on the lookout for products or services uniquely tailored to their taste
Consumers expect they will be happier than they are now in future
Gen Z anticipate a decrease in the amount of leisure time for personal activities
While at home, consumers in New Zealand exercise
Safe location is the most appreciated home feature among New Zealanders
New Zealanders prefer to cook or bake dishes for themselves
Consumers say that another person in at home is responsible for cooking for them
Younger generations express their dislike for grocery shopping
Consumers look for healthy ingredients in food and beverages
Gen X expect to establish their own schedule
New Zealanders primarily desire to ensure stability in employment
Consumers in New Zealand say they uphold a division between their job and private life
Consumers like engageing in personal interactions with friends
Baby Boomers like engageing in personal interactions with friends
Consumers primarily seek getting the best return on money spent when travelling
Younger generations expect relaxation options when on vacation
Consumers participate in walking or hiking
Gen Z participate in other intensive physical activities
New Zealanders are interested in massages to improve wellbeing
Consumers in New Zealand are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
New Zealanders motivated to repair broken items, rather than replacing them
New Zealanders love searching for discounts
Gen Z love exploring shopping malls
Consumers are willing to buy second-hand or previously-owned items
Gen X seek products with easy to understand labels
Consumers set to increase spending on groceries
Younger generations foresee increasing spending on health and wellness the most
New Zealanders express a worry over their present economic state
Baby Boomers have enough money readily available to cover unexpected emergencies
Younger generations expect to increase money saving
Consumers in New Zealand proactively oversee the sharing of data and privacy preferences
Younger generations say it is important to foster their online identity
Consumers visit or update social networking site
Gen Z regularly use communication or messaging apps
Younger generations frequently visit online health-related or medical sites
New Zealanders show support for companies by following their social media updates
Younger generations open to sharing their purchasing habits online
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