Cooking Ingredients and Meals in Asia Pacific

April 2025

Demand normalised to an extent in China in 2024 following the decline seen a year earlier after the Chinese authorities scrapped their zero-COVID policy at the end of 2022, leading to a major return to eating out in this country in 2023. While sales in Japan continue to struggle, India, with its expanding population and improving economy, was recording strong growth at the end of the review period, which is expected to continue in the coming years.

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Key Findings

Adani opens new production facility

Adani, the leading player in Indian cooking ingredients and meals, and also the number two player regionally, has officially opened its new production facility at Gohana in the state of Haryana. The INR13 billion (about USD150 million) plant will make a number of products, including rice and edible oils.

Domestic olive oil production increasing in China

The availability of domestic olive oil is expected to grow rapidly in China, as the area planted with olive trees in this country has increased significantly over the past few years, with new domestic olive oil brands emerging in the market. As the olive tree cultivation area continues to expand and processing technologies mature, the market is anticipated to see an influx of domestic olive oil products.

E-commerce share continues growing

While modern grocery retailers continue to lead sales in China, Japan and South Korea, small local grocers remain the dominant channel in India. E-commerce made strong share gains in most countries when the pandemic first hit the region in 2020, and has since continued to grow in much of Asia Pacific, with its retail value share reaching almost 9% in the region in 2024.

Convenience store players active in Japanese ready meals

Major convenience store chains such as 7-Eleven, Lawson and FamilyMart hold substantial shares in ready meals in Japan with their private label lines. These retailers actively launch new products on a regular basis, and host limited-time events such as Okinawa fairs, which attract consumers’ interest and enhance the visibility of cooking ingredients and meals.

Scope
Key findings
Asia Pacific has the highest sales of cooking ingredients among the regions
Consistent positive growth expected in the coming years
Edible oils the biggest category in cooking ingredients and meals in Asia Pacific
Edible oils add almost USD4 billion in new sales in India over 2019-2024
Quick recipe kits sales in China declining after doubling during the pandemic
Edible oils add the most new sales in the region in 2019-2024
Health and wellness increasingly influencing new product development in China
Strong volume growth being seen in India
Supermarkets or small local grocers tend to be the main distribution channel
Retail e-commerce continues to increase its sales and share
Leader Wilmar International loses share to private label in China in 2024
Adani opens new USD150 million production facility
Unilever the only top 10 player present across much of the region
Haday launches new products connected with fruit in China
Positive volume and value growth expected throughout the forecast period
Availability of domestically-produced olive oil to increase in China
Strong growth expected in India, declining sales in Japan
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Pakistan: Market Context
Pakistan: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape
Vietnam: Market Context
Vietnam: Competitive and Retail Landscape
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