As consumers fully resume outdoor lifestyles and global warming leads to more extreme weather conditions and rising levels of pollution, the demand for cough, cold and allergy (hay fever) remedies is set to grow healthily. However, paediatric cough/cold remedies is expected to remain a negligible category in OTC terms, despite anticipated strong growth as consumers become more confident self-medicating for children.
Herbal ingredients are expected to maintain their appeal amongst Turkish consumers, as they believe they have fewer side effects than many standard cough, cold and allergy (hay fever) remedies. However, the demand for such products is set to continue to be constrained by the strong pressure on the purchasing power of Turkish consumers amid a highly inflationary climate.
Retail e-commerce is expected to continue to develop and grow as a channel for cough, cold and allergy (hay fever) remedies in the forecast period. The channel received a boost due to necessity during the COVID-19 pandemic amid associated restrictions, and more consumers are aware of and confident in online shopping.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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