Looking ahead, the demand for combination products and traditional cough remedies is expected to slow over the forecast period, with the overall growth of the cough, cold, and allergy (hay fever) remedies category becoming more moderate. In contrast, consumer focus is likely to shift towards nasal sprays, decongestants, and antihistamines as the preferred treatment options for respiratory issues.
Nasal sprays are forecast to remain one of the fastest-growing segments within the cough, cold, and allergy (hay fever) remedies category, driven by ongoing strong consumer demand. Convenience will remain a key selling point, as nasal sprays offer a quick and easy-to-use solution for consumers suffering from congestion, allergies, or general nasal discomfort.
Nasal decongestant drops, once the dominant product format prior to the COVID-19 pandemic, are expected to experience the slowest growth in the coming years. While these products were highly popular in the past, the rising popularity of nasal sprays, which offer a more convenient and user-friendly format, has significantly reduced the demand for decongestant drops.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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