Cough, cold and allergy (hay fever) remedies is set to maintain solid retail current value growth in Brazil in the forecast period. The impact of climatic variations in the country, such as milder winters and hotter summers, should continue to affect the demand for OTC products such as these.
In July 2024, the Collegiate Board of the National Health Surveillance Agency (Anvisa) approved a pilot project for implementing digital leaflets for medicines in Brazil. The idea is to include a two-dimensional bar code (QR code) on the packaging of specific medicines for quick scanning.
As the only individual player holding a double-digit retail value share in cough, cold and allergy (hay fever) remedies in Brazil in 2024, Hypera SA is expected to maintain its lead in the forecast period. However, the sale of generic medicines in Brazil continues to grow even 25 years after the implementation of the Generic Medicines Law.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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