Herbal/traditional offerings will becoming increasingly popular over the forecast period. Many consumers perceive herbal/traditional offerings, due to their natural origins, as having less side effects.
Social media platforms like Instagram are increasingly becoming popular sources for advice on coughs and colds. Users turn to these platforms for home remedy suggestions, as well as advice on OTC medications.
In Pakistan, the use of antibiotic drugs for common ailments like cold, cough and flu is prevalent despite these conditions typically being viral and not requiring such treatment. This misuse is often driven by a lack of awareness, easy availability of antibiotics without prescriptions, and a cultural tendency to seek quick relief.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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