Constant value growth is expected to slow in cough, cold and allergy (hay fever) remedies over the forecast period. This will be mostly caused by the high maturity and lower consumer interest for these products.
Convenience will play an important role for consumers in the years ahead, driving use of nasal sprays rather than nasal decongestant drops. While nasal sprays are expected to be widely used and increase in value sales over the forecast period, nasal decongestant drops will suffer from limited innovative and promotion activities.
Antihistamines/allergy remedies is expected to witness one of the fastest performances in cough, cold and allergy (hay fever) remedies over the forecast period. A rising number of promotions will drive consumer awareness and raise the profile of OTC brands.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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