Cough, cold, and allergy (hay fever) remedies in South Korea is set to maintain strong but slowing retail current value growth over the course of the forecast period, with all categories expected to see positive CAGRs. Colder and drier autumns and winters, prolonged exposure to air conditioning in excessively hot and humid summers, and year-round air pollution are causing consumers to increasingly suffer from coughs, colds, and allergies.
Although the supply of cough, cold, and allergy (hay fever) remedies in South Korea had improved by April 2024 in comparison with the severe shortages of November and December 2023, many consumers still face difficulties due to inconsistent pharmacy supplies. The unpredictable nature of seasonal demand for cough, cold, and allergy remedies complicates inventory management.
Retail e-commerce penetration for OTC medicines in South Korea is expected to remain minimal due to strict government restrictions. The Korean government enforces stringent drug safety regulations, and South Korea is a country with many restricted ingredients.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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