Cough, cold and allergy (hay fever) remedies in Germany is expected to maintain slow and stable retail value growth over the forecast period. Factors driving sales will include the popularity of high-priced products with the maximum combination of ingredients as OTC drugs with high efficacy and effect, and increasing awareness of self-medication.
Many local consumers choose natural or herbal/traditional remedies over conventional medications. Products containing ingredients such as honey, elderberry, eucalyptus, and herbal extracts are likely to remain popular due to their perceived safety and efficacy.
Omnichannel retailing has become increasingly popular in Germany. Both offline pharmacies and their online counterparts are expected to continue to offer a diverse range of products and services to attract a broader consumer base.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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