Cough, cold and allergy (hay fever) remedies will continue to register moderate growth over the forecast period, with sales being supported by a higher incidence of the common cold and coughs as society has returned to normal following the pandemic. However, future growth will be impacted by the maturity of leading cough, cold and allergy (hay fever) product ranges and a shrinking consumer base due to negative demographic growth and accelerated migration to more developed countries.
Due to rising consumer demand and an expansion of offerings, medicated confectionery is set to be the fastest growing product range over the forecast period. These products are widely available in leading pharmacies, parapharmacies and drugstores, which makes them highly visible and popular among local consumers.
Paediatric cough/cold remedies is set to record the second fastest growth in the period to 2028 as specialist cough/cold remedies formulated specifically for younger consumers are increasingly available, and local parents tend to spend more on these products to ensure the health and wellbeing of their children.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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