Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies.
10 Sep 24 | EET: 12:20 PM - 10 Sep 24 | EET: 12:40 PM
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Join us for a transformative four-day event in Athens, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom, storytelling magic, and cutting-edge technologies.
Global urbanisation is set to maintain momentum over the next decade, with cities in emerging Asia driving urban population and economic growth. A rapidly expanding middle class and rising consumer aspirations for improved lifestyles present lucrative opportunities for businesses to capitalise on. To thrive in these dynamic markets, companies must prioritise understanding shifting demands and tailor their products and services to effectively meet the needs of a diverse consumer base.
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Ageing, urbanisation and health concerns are significant factors shaping global population trends. As populations age, we witness a rise in “super-aged” countries where seniors represent a substantial segment of consumers with considerable purchasing power. Meanwhile, Generation Z, though not yet affluent, wield considerable influence through numbers and heightened focus on values. Additionally, climate change now becomes a critical concern for consumers centred on health and wellbeing.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
CHOCO TEC is the industry congress for the chocolate industry. As a source of inspiration for new product ideas and processes the event will help you to find out about new trends and market developments and to expand your expertise.
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices.
Explore PassportVia helps you navigate a fast-changing digital marketplace. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes.
Explore ViaMore ways in which we collaborate with our clients using our data: