The Fi Webinar Series covers key food and beverage market topics, offering attendees the opportunity to get up to speed on marketing strategies, ingredient sourcing, and product development.
Session title: Greenwashed Out: Embracing Transparency for more Sustainable Action
Session description:
• Explore changing consumer sentiment towards sustainability and eco-accountability.
• Define the implications of one of the top ‘Global Consumer Trends’ in 2024, “Greenwashed Out” – understand what consumers want and what that means for businesses and their brands.
• Examine strategies for building sustainable brands and the importance of transparent communication.
• Understand the business response to changing expectations and looking at case studies of sustainable FMCG brands.
Date and time of the EMI session: 25 June 2024, 11:00-12:30 CET
Name and title of speaker involved: Linda Lichtmess, Research Consultant
Register HERE.
