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Session title: The Future of Ready-to-Drink Coffee in the US
Session description: In the US, ready-to-drink (RTD) coffee still posted positive growth during the COVID-19 pandemic. Two forces powered this upward trajectory—a growing preference for cold coffee among younger consumers and a demand for caffeinated energy across all demographics. Euromonitor International will examine the future of RTD coffee in the US, focusing on the category’s role in functional energy occasions but also in non-traditional uses, such as the emergent “hard coffee” segment.
Session date and time: Wednesday, 9 March at 2:15 PM ET
Speaker name and title: Matthew Barry, Senior Beverages Consultant
