It's 2024 and consumers are stressed.
Hot drinks companies are responding in different ways, and three key innovation trends are visibly shaping the market. Watch our video to learn how these trends offer hot drinks brands opportunities to innovate amid challenges such as higher interest rates, range rationalisation, and inflation. Functional ingredients, playful branding, and positioning products as moments of joy can help brands resonate in an increasingly chaotic world.
For more insights, explore our report on product innovation in hot drinks.