Eyewear in Asia Pacific

August 2024

Eyewear suffered badly when the pandemic hit Asia Pacific in 2020, with full recovery then delayed as the return of lockdowns in China in 2022 pushed regional sales into decline again. However, rising incidences of myopia and presbyopia due to the ever-increasing time spent in front of screens and ageing populations are helping to drive growth. The importance of e-commerce continues to grow, both as a sales channel as well as in terms of offering an omnichannel approach to sales and marketing.

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Key findings

Eyewear firmly back on a positive growth path

Asia Pacific eyewear sales are expected to top their pre-pandemic levels for the first time in real value terms in 2024. Among the many trends, the rising incidence of myopia, particularly among younger consumers, remains one of the main growth drivers. Ageing populations in some of the region’s biggest markets are also pushing up presbyopia levels in these countries.

E-commerce enabling the entry of new players in China

Emerging affordable domestic brands have been able to enter the Chinese eyewear market through interest-based e-commerce platforms, such as Douyin and Xiaohongshu. In addition,  cross-border e-commerce platforms, such as FARFETCH, are gradually launching services in China, helping more designer and luxury brands to penetrate the local market.

Functionality increasingly to the fore in Japan

Eyewear products are no longer a simple vision correction tool for Japanese consumers, expanding to become eye care items that protect the health of the eyes. This is seeing an increase in products with functionality, such as sleep assist. The Zoff brand is a driving force in the normalisation of wearing sunglasses in Japan, with one of its more recent developments being the opening of a pop-up store focusing on sunglasses.

Awareness of eye health continues to rise in India

Heightened awareness of the detrimental effects of blue light exposure and the usage of digital devices has led to an increase in the adoption of zero-power contact lenses featuring blue light protection coatings in India. There is also growing demand for sunglasses that offer both functional UV protection and trendy designs as Indians increasingly prioritise eye health.

Scope
Key findings
Asia Pacific has the highest regional sales of sunglasses
Asia Pacific recording strong growth in 2024
Full steam ahead for Asia Pacific eyewear growth after the COVID-19 declines
Chinese spectacles sales a major driver of the overall regional eyewear performance
Sunglasses worst hit by the lockdowns and travel bans back in 2020
Daily disposable lenses the main growth driver in 2019-2024
Functionality and technology emerging as key trends in Indian eyewear
E-commerce holds a major share of contact lens sales
Optical goods stores still the dominant channel for sales of spectacles
Fragmentation greater in India and China than elsewhere
EssilorLuxottica heads up spectacles, Johnson & Johnson leads in contact lenses
China and Japan the main regional revenue generators for all of the top 10 players
Strong growth in sunglasses sales sees Gucci move up the rankings
Steady annual growth rates expected for eyewear in Asia Pacific over the forecast period
Myopia control and polarisation will continue to be key trends in Chinese eyewear
Spectacles a saturated category in Japan
China: Market Context
China: Competitive and Retail Landscape
Hong Kong, China: Market Context
Hong Kong, China: Competitive and Retail Landscape
India: Market Context
India: Competitive and Retail Landscape
Indonesia: Market Context
Indonesia: Competitive and Retail Landscape
Japan: Market Context
Japan: Competitive and Retail Landscape
Malaysia: Market Context
Malaysia: Competitive and Retail Landscape
Philippines: Market Context
Philippines: Competitive and Retail Landscape
Singapore: Market Context
Singapore: Competitive and Retail Landscape
South Korea: Market Context
South Korea: Competitive and Retail Landscape
Taiwan: Market Context
Taiwan: Competitive and Retail Landscape
Thailand: Market Context
Thailand: Competitive and Retail Landscape

Eyewear

Eyewear is the aggregate of contact lenses, spectacles and sunglasses.

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