Headphones

Headphones in Brazil continued its dynamic growth trajectory in 2023, and this trend is set to be maintained in 2024, largely fuelled by the increasing popularity of True Wireless Stereo (TWS) earbuds. These products, known for their seamless audio…

Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher…

Retail volume sales of headphones in Taiwan continued to decline in 2024, despite the increasingly important role they play in local consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of…

While overall retail volume growth of headphones is set to be negligible in Japan in 2024, this is not expected to be the case for all categories. Wireless headbands saw significant sales growth in 2023, and growth is set to continue, although at a…

Demand for headphones in Hong Kong continues to rise, mainly driven by the ongoing popularity of TWS earbuds, with the latter format dominating sales. Local consumers can choose from a wide range of TWS earbuds with different prices to suit their…

Headphones represent the most dynamic segment of the consumer electronics market in Spain in retail volume terms. Growth is being primarily driven by True Wireless Stereo (TWS) earbuds, particularly the mass market segment. This surge is attributable…

The market for headphones in South Korea will see positive growth in retail volume terms in 2024, in contrast to the declines of the previous two years. TWS earbuds will be the key performance driver, with noise-cancelling features and superior sound…

The popularity of wireless and true wireless headphones continues to grow in 2024, driven by the convenience of wireless connectivity and Bluetooth technology. Many people find true wireless headphones to be more stylish and visually appealing…

TWS earbuds were the primary driver of volume growth in headphones in Portugal in 2024. The increase in outdoor activities and the return to offices post-pandemic have boosted the use of these devices for listening to music and podcasts, making calls…

High inflation has significantly impacted consumers' purchasing power, prompting a notable shift towards more affordable mass headphone brands in Nigeria in 2024. This shift has driven the growth of headphones, particularly the TWS earbuds and…

Headphones in Morocco is expected to register positive volume growth. This growth is expected to be driven by TWS earbuds, which is still an immature segment, with relatively low penetration. Consumers see TWS earbuds as providing a high quality…

Sales of headphones achieve small positive growth in Italy in 2024, as consumers are increasingly incorporating the use of headphones into their daily lives, at home, at work, and while on-the-go. This enables people to listen to music, consume media…

Headphones is set to see volume sales rise in Israel in 2024. The headphones category, particularly TWS buds, has appeared to be immune from consumer price sensitivity over 2024 as prices have not decreased and neither have price promotions been much…

Solid current value and volume sales of headphones in Ukrainian 2024 can be attributed to several factors. Firstly, the increasing popularity of wireless and noise-cancelling headphones has fuelled demand for more advanced and feature-rich models,…

In 2024, headphones in Turkey sees a remarkable double-digit increase in volume sales, reaching 11 million units. This represents a significant improvement over the single-digit growth observed in the previous year. This surge is partly due to the…

True Wireless Stereo (TWS) earbuds in the Philippines has seen consistent volume growth, with a notable rise in the popularity of more affordable alternatives to premium brands. Brands such as Redmi, RealMe, and Moondrop have introduced…

Headphones in the Netherlands is expected to register moderate volume growth. This growth is expected to be driven by TWS earbuds and in particular premium TWS earbuds. It is still an immature segment, with relatively low penetration and consumers…

Headphones are set to record stronger growth in volume sales in the Czech Republic in 2024, compared to sluggish results in 2023. The market for smartphones has bottomed out and is starting to show signs of recovery, which is intricately connected…

Headphones in Thailand will see positive growth in volume terms in 2024, continuing the trend of the previous year. These audio devices are rapidly becoming an integral part of daily life in the country, which is known for its thriving musical…

In 2024, retail volume sales of headphones in Sweden experienced a slight decrease. This decline follows the significant spikes in demand seen during the height of the COVID-19 pandemic. Despite the overall decrease, the demand for headphones remains…