In Asia, the search of health-conscious young consumers for dietary supplement product efficacy is dominating market trends. They are susceptible to advertising but do extra research to make informed purchase decisions. Heightened health concerns, like disease prevention, rapid recovery, mental wellbeing and slow ageing, chart the future opportunities in the industry. This briefing analyses the specific concerns and consumption habits of Gen Z and Millennials in Asia.
This report comes in PPT.
Young consumers are taking over from the middle-aged and the elderly as the mainstream of dietary supplement consumption. In Asia Pacific, the search of health-conscious young consumers for product efficacy is dominating market trends, such as an emphasis on mental health, liver detoxing and sleep problems, which are highly related to their fast-paced daily lives.
When it comes to vitamins and dietary supplements, recommendations from influencers and online communities have a significant impact on young consumers. Meanwhile, young consumers also typically invest time in researching product details and reading reviews to ensure they make an informed purchase decision, and frequently look for new innovations.
Disease prevention, rapid recovery, mental and brain health, and routines to slow ageing are the main health concerns among young consumers in Asia. These concerns are manifested across various categories. Innovations in ingredients and usage scenarios tailored for young consumers are charting the future opportunities.
Various factors need to be taken into consideration when defining young Asian consumers’ health product consumption, including the culture and environment in which they grew up, attitudes towards lifestyles, their concerns for ageing and long-term health, and their habits in parenthood.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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