Ingredient-Led Beauty

September 2023

Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because ingredient-led beauty appears in many trends and international concepts, players can apply ingredient innovation across a wide range of price tiers and categories. The next wave of ingredients will be highly influenced by sustainability and biotechnology

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Key Findings

Ingredient-led beauty is propelled by consumers’ quest to control their health outcomes

Amid high-profile lawsuits and recalls and pandemic-heightened awareness regarding surfaces, beauty consumers are seeking out ingredient-focused brands positioned as clean, clinical and “cleanical”. The momentum from clean and conscious beauty, wellness, sustainability, biotech, and international beauty concepts have all contributed to the rise of ingredient-led beauty, but health and wellness remains the primary driver.

Ingredient awareness is rising among all beauty consumers, but growing faster in certain groups

Female consumers are more ingredient-conscious than males, but males’ awareness is growing. Ingredient consciousness is growing among all generations, but especially Generation X. The link between ingredients and digital platforms occurs early in consumers’ journeys; digital beauty apps and influencers are often their primary tools to gain ingredient knowledge.

Ingredient-led beauty is ubiquitous throughout the industry’s latest trends

Whether it be women's health and wellness, premiumisation and value creation, or ayurvedic beauty and K-beauty, ingredients are at the forefront of top beauty trends. Because ingredient-led beauty can appear from many different angles, suppliers, retailers and brands can enter the conversation in many ways—through the wide range of price tiers, across product categories, and in a variety of international concepts.

The next wave of ingredients will be influenced by areas that are already being explored

Sustainability and upcycling; microbiome; AI, machine learning and quantum computing; rising demand for aesthetic procedures; and pollution and warming climate—these areas are already creating opportunities and challenges for beauty ingredients. Regulatory environments, especially in markets with recent legislation, will place more pressure on transparency.

Scope
Key findings
Ingredient-led beauty is propelled by consumers’ quest to control their health outcomes
Underlying consumer and megatrend drivers underpin the rise of ingredient-led beauty
Natural claims in beauty rise along with consumer demand for ingredient specificity
Ingredient-led beauty will continue to influence beauty and personal care in 2023 and beyond
End-product value opportunity is greatest in skin care and hair care
Female consumers more ingredient-conscious than males, but males’ awareness growing
Ingredient consciousness is growing among all generations, but especially Generation X
Ingredient features are associated with premium beauty and greater willingness to pay more
Extensive beauty users cite higher skin and hair concerns; knowledge gaps still exist
The link between ingredients and digital platforms occurs early in the consumer journey
C onsumers leverage beauty apps and influencers to gain knowledge about ingredients
H ow ingredient-led beauty is manifesting in top beauty and personal care trends
Private label is emerging as a clear winner to balance efficacy and affordability
The expansion and blurring of wellness spaces are anchored by well-known ingredients
Concerns surrounding women’s wellness create opportunities for existing ingredients
Neuroactive ingredients reinforce the " From Function to Emotion " beauty trend
Exotic and innovative ingredients are influential properties in international beauty concepts
K-beauty: Plant extract and scientific formulas to maximise effects
C-beauty brands focus on developing patented ingredients to impress consumers
Ayurvedic beauty has gained popularity as consumers seek holistic wellness-orientated solutions
A-beauty has evolved into cutting-edge eco-friendly beauty concepts on ingredients
Halal beauty and J-beauty
Aqua/water top volume sizes, but zinc oxide and hyaluronic acid record high growth in 2022
Future growth expected in peptides and collagen, but also probiotics in skin care, bath and shower
Skinification trend extends ingredients’ impact from facial care to other categories
Active ingredients are prominent in skin care, but are climbing to the top in hair care
Hair skinification continues through launches of hyaluronic acid and salicylic acid
Skinification boosts demand for SPF moisturisers , hybrid facial make-up, and mineral filters
Mass brands show hero ingredients in fun, colourful collections that highlight natural sources
Premium brands’ emphasis on clean, sustainable ingredients remains central to higher pricing
Super-premium brands invest decades of ingredient research and have high-end packaging
Sustainability will influence the next wave of ingredients and formulation methods
Microbiome care to grow as consumers quest for holistic wellness and ingredient transparency
AI, machine learning, quantum computing to revolutionise ingredients discoveries
Future demand shaped by appetite for aesthetic procedures, pollution, warming climate
Regulatory environment will place more pressure on ingredient transparency
Ingredient-led beauty: How to win
Key findings
Learn more about Euromonitor’s Ingredient-Led Beauty series

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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