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Aiste is a Research Consultant at Euromonitor International, based in the company's Vilnius office. She conducts global market research and analysis, and offers key client support.
Aiste's remit includes consideration and assessment of the digital landscape, gross and disposable income, GDP and its components, possession rates, poverty, amongst others. Aiste is skilled in global market research and analysis, report writing, communication with clients, optimisation of client needs and the provision, interpretation and understanding of data.
The global economy has witnessed growing headwinds since early 2025, as trade policy shocks from the US weigh on the global supply chain and business and consumer confidence.
President Trump’s 2025 package of higher tariffs, tax cuts and tighter immigration controls is reshaping US consumer markets. Uncertainty and rising inflation expectations are dampening demand, and spending growth across all categories is expected to moderate, with no clear winners. While many incentives may sunset with the 2029 term limit, elevated tariffs and weaker investment incentives are likely to suppress confidence and spending for at least another two years post-administration.
Your mid-year outlook for the global economy in 2025. Find the latest projections for GDP growth and inflation to support your strategy and scenario planning.