Anna Ward Senior Consultant
london
English
About Anna
Anna shares insights and builds thought leadership through reports, articles, discussions with clients, and presentations.
Expertise
Anna is responsible for producing global content looking into the evolving alcoholic drinks landscape. Her analysis covers corporate strategies, lifestyle trends, and distribution patterns. Data validation is another key aspect of Anna’s role. She works to enhance the quality of alcoholic drinks project data by collating and cross-referencing internal and external sources.
Recently Published Work
Personalising the Drinking Experience in the Technological Age
Anna Ward
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
Spirits: Premiumisation in An Age of Uncertainty
Anna Ward
Premiumisation forms the foundation of modern spirits demand and has proved remarkably resilient over the trials of the last few years. Yet, it is not invulnerable to external pressures. Consumers are now having to reassess spending habits given the prolonged strain on disposable incomes, and, unavoidably, rates of premiumisation are slowing.
RTDs: The Spirit of Diversification
Anna Ward
The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.