In 2024, alcoholic drinks in Mexico navigated a complex landscape shaped by macroeconomic headwinds and geopolitical uncertainty, particularly regarding the US presidential elections. Slowing economic growth, persistent inflation, and the prolonged cost-of-living crisis prompted many consumers to cut back on discretionary spending. Despite these pressures, alcoholic drinks demonstrated resilience, buoyed by the affordability and widespread availability of products, such as beer and RTDs. Demogra

Total volume and current value sales of alcoholic drinks in New Zealand declined in 2024. A major issue for alcoholic drinks was the cost-of-living crisis, which pressured the budgets of local consumers. During the review period, the RBNZ (Reserve Bank of New Zealand – the central bank) raised interest rates to near 40-year highs in an effort to combat record high inflation rates. The economic sugar high of the early stages of the Coronavirus (COVID-19) pandemic was followed by a crash in econom

In 2024, volume sales of alcoholic beverages in Ireland declined, driven by longer-term trends shaping performance. Legislative measures and increasing health and wellness concerns have contributed to the continued reduction in consumption. Health remains the key driver of growth for no- and low-alcohol drinks, with non-alcoholic categories recording some of the fastest growth rates in 2024, albeit from relatively modest base levels.

The market for alcoholic drinks in Bulgaria experienced modest volume growth in 2024, supported by positive developments across all major categories. While the growing European trend towards non-alcoholic beverages among younger consumers is gradually taking hold in the country, traditional drinking habits have largely persisted. Nevertheless, lower-alcohol beer registered especially strong growth, benefiting from increasing health consciousness and a shift towards more moderate consumption.

Alcoholic drinks in Bolivia experienced robust volume growth in 2024, despite a challenging macroeconomic environment. The year was marked by a series of economic challenges that significantly impacted operational costs for many businesses, due to the persistent scarcity of US dollars in the country. This shortage led to widespread price hikes across multiple sectors, affecting domestic production - which depends heavily on imported materials - and raising the cost of imported goods. As a result

Volume sales of alcoholic drinks continued to be low in Algeria in 2024, as it is a Muslin country, where alcohol consumption is generally frowned upon. That being said, there was positive volume growth for beer, wine and spirits. Volume growth was driven by wider product availability and a wider choice. However, volume sales for cider/perry and RTDs continued to be negligible.

Volume sales of alcoholic drinks recorded a double-digit decline in Argentina in 2024. The International Monetary Fund (IMF) forecast a 3.5% contraction in Argentina's GDP for 2024, while inflation saw a significant reduction at the end of 2024. Javier Milei, a libertarian economist, was elected president in December 2023, pledging to drastically cut state expenditure. Since taking office, he devalued the peso by over 50%, eliminated tens of thousands of public sector jobs, and reduced the size

The non/low alcohol trend remained on the rise in alcoholic drinks in Greece in 2024, supported by a widening variety of products. Non alcoholic RTDs have been introduced to Greece and there was an increase in availability of non alcoholic wine, although penetration remained very low. Non/low alcohol beer continued to witness very strong total volume growth and non alcoholic cider, introduced in 2023, performed well quickly. Meanwhile, the penetration of non alcoholic spirits remained very low,

Most alcoholic drinks continued to struggle in 2024, as weak purchasing power and cautious consumer spending remained focused on essential groceries and utility bills in an effort to make ends meet. This restrained consumer mindset persisted despite strong performance in both inbound and domestic tourism, highlighting that overall demand for alcoholic beverages remained subdued. However, signs of recovery were already visible in the beer category the largest in volume terms which began to reboun

Volume sales of alcoholic drinks in Guatemala saw healthy growth in 2024, marking a significant improvement over the previous year. In 2023, the market faced several challenges, including heightened political uncertainty surrounding the presidential elections, which led to more cautious consumer spending. In addition, a global shortage of glass affected supply chains, particularly in the first quarter, disrupted the availability of many bottled alcoholic beverages. By contrast, 2024 benefited fr

Total volume sales of alcoholic drinks in Finland declined in 2024. The more mindful drinking trend, favouring quality instead of quantity, and sober-curious- and health and wellness-inspired lifestyles meant Finns were drinking less. In particular, younger Finns of legal drinking age are not only moving away from strong alcoholic drinks to milder ones, including non/low alcohol options, but also consuming less alcohol altogether. In addition, unit prices continued to rise and tax levels were in

According to Inter-American Development Bank (IADB), the Honduran economy grew by 3.5% in 2024, supported by an improvement in internal consumption and the positive performance of financial services, private construction, hotels and restaurants, and internal commerce. On the other hand, primary activities such as agriculture, livestock, forestry, and fishing declined.

Volume sales of alcoholic drinks in Bosnia and Herzegovina experienced modest growth in 2024, despite ongoing price sensitivity. Consumers, facing limited disposable incomes, focused on affordability, leading to cautious spending patterns. In addition, current value growth was slower compared to previous years, when sharper price increases had significantly boosted market performance.

Alcoholic drinks continued to see a decline in Canada in 2024, with volume remaining in a negative digit slump and value sales small. The overall decline in alcohol consumption is the primary reason for this, as more consumers, especially in the younger adult generations, are now conscious of alcohol’s harmful effects on the health, which goes hand-in-hand with the rising trends around health consciousness in general. More so, the act of saying no to alcoholic drinks in social situations is beco

Alcoholic drinks in Denmark witnessed declining volume sales in 2024, largely due to the rise of mindful drinking, as well as a need to economise amid higher costs of living. More Danes are either cutting down on alcohol consumption, choosing lower strength (ABV) drinks, or are abstaining completely from drinking alcohol as part of healthier lifestyles. This was notably the case among young adults who are more health conscious and focused on wellbeing compared to older generations. The preferenc

It was a mixed picture for alcoholic drinks in the Dominican Republic in 2024. While wine and beer performed well, volume sales for spirits, RTDs and cider/perry all fell. In terms of beer, its affordability supported volume sales, as consumers continued to be price sensitive, after several years of price hikes. In addition, consumers find beer refreshing during the hot summer months. This price sensitivity was one reason for the decline in spirits, as it more expensive than other alcoholic drin

While alcoholic drinks in Azerbaijan saw growth in total volume sales pick up in 2024, growth in total current value sales fell well below that recorded in 2023. The slowdown in value terms was primarily explained by greater price stability as the recent spike in inflation rapidly receded. However, the resultant easing of cost-of-living pressures strengthened confidence and purchasing power among local consumers, and this helped to buoy demand across the market, particularly at the retail level.

Alcoholic drinks saw positive value and volume growth in Colombia in 2024, in part thanks to gradual improvements in the country’s economy. Inflation came down to 6.61% in 2024 after two previous years of spikes, and it is expected to fall further to 4.2% in 2025 [according to Euromonitor International data].

Alcoholic drinks in Egypt recorded healthy growth in 2024, driven predominantly by the strong performance of beer, the largest category, and a surge in demand for RTDs, the fastest-growing category. Shifting consumer demographics – particularly the rise of younger drinkers – are reshaping the landscape, fuelling interest in RTDs and fostering a more experimental drinking culture. At the same time, premiumisation continues to influence wine, with consumers increasingly appreciating quality and or

Even though the macroeconomic situation in the Czech Republic improved in 2024 – with inflation falling significantly compared to the previous year–this stabilisation translated only modestly into alcoholic drinks sales. Consumers continue to face elevated living costs and remain cautious in their discretionary spending. As a result, overall market recovery remains slow.

The alcoholic drinks sector in Cameroon had a difficult 2024, grappling with inflation-driven cost pressures, higher excise taxes, unapproved price adjustments, and frequent power outages that severely disrupted supply chains, and pushed up retail prices. These factors combined to depress total volume sales and heightened operational insecurity for manufacturers. The removal of the 10% excise tax rebate on beers with no more than 5.5% alcohol in the 2024 Finance Law significantly increased produ

Total volume sales of alcoholic drinks (being only non-alcoholic drinks) maintained a positive performance in Saudi Arabia in 2024, with growth slightly stronger compared to 2023. Value sales were also positive, albeit at slightly lower levels of growth compared to the previous year. Meanwhile, on-trade volume sales are at slightly stronger rates of growth than off-trade sales.

The market for alcoholic drinks in Costa Rica remained flat in volume terms in 2024. This was despite positive macroeconomic indicators such as falling inflation and a declining unemployment rate. Industry sources described the year as particularly challenging, with players investing considerable resources even to maintain sales levels.

Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of emergency, with curfews declared during parts of the year. This insecurity deterred consumers from visiting nightlife venues such as bars, clubs, and restaurants, resulting in a sharp drop in on-trade s