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Catalina is a Senior Research Analyst based in Euromonitor’s Chicago office. In her role, she covers home and technology industries in the US and North America region.
Catalina's research focus centres on the home care, home and garden, and toys and games industries. She is in direct and regular contact with key industry players providing industry forecast and strategic insights. Catalina has spoken at several conferences, including the Inspired Home Show 2023, Cookware and Bakeware Association’s 100th Annual Spring Member Meeting in 2022, the 2022 US Cleaning Products conference, and Sustainable Cleaning Products 2021. Originally from the south of Chile, Catalina attained a Bachelor of Arts degree in Communications (Cum Laude) at Universidad Alberto Hurtado in Santiago.
Refurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.
Servitization is a business model that involves companies selling products and providing additional services to customers. The move towards servitization will enable companies to enhance customer interactions through extensive value-added services. For the appliances industry, the potential returns are immense.
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.