Hunter Douglas is the world’s leading window covering player, thanks to its dominance of this category in the US home and garden market. Since its 2022 takeover by 3G Capital, it has continued to gain share in window covering in the US, helped by ongoing innovation across its portfolio of shades, blinds, shutters and drapery.

Market stagnation persists, creating tension between growth targets and economic caution, raising consolidation risks. Supply resilience is critical, vertical integration and supply diversification are reactions to geopolitical challenges. Urban living space dissatisfaction fuels demand for flexible, wellness-driven home products. Marketplaces and second-hand models reshape retail. Chasing pockets of growth, companies face a rising need for differentiation and evolving consumer expectations.

Home and garden in Taiwan performed positively in 2024, with total current value sales growing at a faster rate than in 2023 and the four main categories posting improved results in this respect. Overall demand was lifted by a stronger-than-expected economic rebound, which bolstered confidence and purchasing power among consumers. Moreover, favourable macroeconomic conditions accelerated residential construction activity, and together with long-term demographic shifts this supported a substantia

Sales of home and garden maintained a positive performance in Brazil in 2024, albeit at a lower level of growth than seen across the previous two years. This slowdown is attributed to persistent macroeconomic challenges, including higher-than-expected inflation and interest rates. Whilst inflation is slowing down compared to the spikes seen in 2021 and 2022, it remains at levels higher than ideal. These pressures have tightened consumer credit and curbed spending on big-ticket items, such as fur

In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation’s Backyard Bukid and the DILG’s Kalinisan Day. Climate considerations and urban greening efforts drove increased demand for trees, shrubs, and protected-environment horticulture.

Value sales of home and garden in the Netherlands declined in 2024 amid ongoing inflation and heightened consumer caution driven by the cost-of-living crisis. Elevated prices prompted many shoppers to postpone non-essential purchases, especially in high-ticket categories such as furniture and gardening tools. However, sustainable furnishings demonstrated resilience, reflecting a broader shift towards eco-conscious consumption.

Despite the war with Russia running into the third year, home and garden in Ukraine registered an increase in current value sales in 2024, shaped by reconstruction, a growing DIY culture, and a rising focus on urban gardening and sustainability. However, inflation was still high, though it eased. As such, constant value growth was more muted.

Performance was muted for home garden in Poland in 2024, with both current and constant value sales falling. Though inflation eased, it was still an issue, and the war in neighbouring Ukraine also continued to have a destabilising impact. That being said, certain segments proved resilient and innovation and shifting consumer preferences helped boost growth. Within gardening, advanced equipment such as robotic lawn mowers and automated irrigation systems performed strongly, driven by urban garde

In 2024, the home and garden industry in Turkey was significantly influenced by persistent inflation and economic uncertainty, which shaped consumer behaviour across all categories. Gardening recorded strong current value growth as prices surged amid inflation. Despite rising costs, demand remained resilient, with consumers continuing to view gardening as a therapeutic and rewarding hobby. Home furnishings also experienced significant current value growth, driven by inflation; however, volume sa

In 2024, home and garden in the US recorded an overall decline in value sales, reflecting the weak performance of home furnishings, home improvement, and homewares. Elevated interest rates and persistent inflation dampened consumer confidence and restricted access to the consumer finance required for large purchases and renovation projects. The US housing market also slowed considerably in 2024, with home sales reaching a low not seen since 1995. As such, many home improvements were deferred or

Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for space-efficient, functional, and stylish furniture, with younger homeowners seeking customisable and trend-driven designs for their compact living spaces. Urban gardening and biophilic design have ga

In 2024, sales of home and garden products in China saw significant growth across several key categories. Gardening products experienced a surge in interest in urban areas, driven by limited outdoor space and a growing focus on sustainable living, while sales were also supported by government policies promoting urban agriculture. The home furnishings market also grew substantially, fuelled by consumer demand for smart home technology, eco-friendly products, and multi-functional furniture. This s

In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical gardens, hydroponic systems, and smart planters. This trend was driven by a desire to reconnect with nature, enhance wellbeing, and make better use of limited space. At the same time, a surge in do-it-yours

The home and garden market in South Africa recorded robust growth in current value terms in 2024, although this was largely fuelled by rising prices. While inflation eased compared to 2023, it continued to erode consumer purchasing power, encouraging greater caution around discretionary spending. Despite this, the market continued to evolve, adapting to shifts in consumer lifestyles, priorities, and daily routines. Increasingly, households sought out products and solutions that offered greater f

Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.

Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products. Within homewares, a strong performance was fuelled by the cultural and social importance of the kitchen among Indian households, rising awareness of and interest in health-faci

Home and garden in Hong Kong saw value sales decline in 2024 due to economic pressures, the weak housing market, and shifting retail dynamics. Consumers remained cautious in their spending behaviour amid rising living costs and subdued confidence, even as interest rates fell. Property affordability remained constrained, with Hong Kong continuing to rank among the most expensive housing markets globally. Despite government efforts to boost demand, such as relaxed mortgage rules and a 10% rental c

In 2024, sales of home and garden products in the UK declined in value terms, reflecting a challenging economic backdrop and a shift in household spending priorities. The cost-of-living crisis, driven by inflation, higher energy costs, and elevated interest rates, eroded disposable income and made consumers more cautious in their discretionary spending. As a result, many homeowners postponed or scaled back major home improvement projects, while others reduced everyday spending on garden enhancem

In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. The expansion in current value sales was supported by rising household incomes and a growing appetite for non-food purchases. The market retained a seasonal character, with major sales events such as Bl

In 2024, Japan’s home and garden market witnessed mixed performances across the various categories. For instance, homewares and home furnishings experienced growth in current value terms in 2024, supported by urbanisation, the shift to smaller living spaces, and an increased focus on aesthetics, multifunctionality, and sustainable living. E-commerce and minimalist design preferences further bolstered demand for homewares. Meanwhile leading brands like Toto, LIXIL, and Makita fuelled the growth o

Home and garden in South Korea witnessed robust value growth in 2024, driven by evolving lifestyles, urbanisation, and government support. Gardening expanded significantly due to the rising public interest in floriculture, supported by initiatives like the government’s Flower Road programme aimed at beautifying urban spaces and boosting tourism. Cultural events, such as the International Horticulture Goyang Korea exhibition, and the influence of eco-conscious brands like O’Sulloc Tea, also spark

Home and garden demand is stagnating, constrained by macro factors. Growth from momentum depends on exposure to specific products (gardening, paint), markets (India and Brazil especially) and channels (e-commerce, especially marketplaces). Despite decline, companies such as Man Wah are also thriving via smart tech and space solution differentiation. The long-term outlook is flat, with low birth rates starting to impact demand. Wellness trends drive indoor plant growth, reflecting rising focus on

Sales of home and garden increased in 2024, supported by shifting consumer habits, improved macroeconomic conditions, and retailer-led innovations. With the Canadian housing market showing signs of stabilisation, consumers felt more confident investing in their homes. While high interest rates previously limited discretionary spending, lower borrowing costs in 2024 encouraged renovation and redecoration projects. Home improvement retailers responded with expanded product assortments, revamped ga

Sales of home and garden in Thailand slowed down in 2024, due to a combination of economic challenges and shifting consumer behaviours. While the gardening category saw healthy growth driven by urban gardening, biophilic design, and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and a focus on more budge