David Ingemar Hedin Project Manager - Channels
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About David Ingemar
David leads a team of three in new product development for Euromonitor's Channels research , deploying new sources such as clickstream and e-receipts toward the creation of new market offering. The aim is to offer accurate, granular data through a faster publication process than any other sales measurement product in the Euromonitor portfolio.
Expertise
David manages the product development of Euromonitor International’s new e-commerce capabilities, following nine years of studies and experience in food market analysis. David is an appreciated keynote speaker at conferences, including Anuga, HSBC ESG Conference, Food Valley Summit and WABEL. He holds a MSc in Agricultural Business Management from the Swedish University of Agriculture and advises the Smart Protein consortium on protein consumer trends. David has a rich international and entrepreneurial background with several startups and a CEO position feeding his understanding of supplier relationships, the importance of consumer feedback and marketing, as well as quality and process management in production.
Recently Published Work
Finding Ways to Prevent Online Pet Specialists from Losing Market Share
19 Mar 25Online pet specialists are classified in the Euromonitor e-commerce database as “home products specialists”. Currently, they are losing market share to groceries, marketplaces or both. How strong this trend is depends on the market, but the channel isn’t performing well anywhere.
David Ingemar Hedin
厳しい視線が注がれるネットゼロ、カーボンニュートラル訴求
14 Feb 22地球温暖化による気温の上昇が続く中、カーボンニュートラルあるいはネットゼロ経済を実現するというビジョンが、政治的そして社会的な努力によって示されている。企業レベルでは、欧米の大企業のほとんどが、2050年までにカーボンニュートラルやネットゼロを達成するための計画を公表している。
David Ingemar Hedin
Net Zero and Carbon Neutral Claims Under Scrutiny
21 Jan 22Carbon capture products like tree plantation are typically criticised for lack of permanence guarantee, ie who is to say those planted trees will not be cut down in the distant future? Ensuring carbon neutral efforts are earnest may be key to preserving consumer trust, but a balance must be struck to avoid causing an unintentional ban on real, practical contributions...
David Ingemar Hedin