David Ingemar Hedin Project Manager - Channels
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About David Ingemar
David leads a team of three in new product development for Euromonitor's Channels research , deploying new sources such as clickstream and e-receipts toward the creation of new market offering. The aim is to offer accurate, granular data through a faster publication process than any other sales measurement product in the Euromonitor portfolio.
Expertise
David manages the product development of Euromonitor International’s new e-commerce capabilities, following nine years of studies and experience in food market analysis. David is an appreciated keynote speaker at conferences, including Anuga, HSBC ESG Conference, Food Valley Summit and WABEL. He holds a MSc in Agricultural Business Management from the Swedish University of Agriculture and advises the Smart Protein consortium on protein consumer trends. David has a rich international and entrepreneurial background with several startups and a CEO position feeding his understanding of supplier relationships, the importance of consumer feedback and marketing, as well as quality and process management in production.
Recently Published Work
厳しい視線が注がれるネットゼロ、カーボンニュートラル訴求
David Ingemar Hedin
地球温暖化による気温の上昇が続く中、カーボンニュートラルあるいはネットゼロ経済を実現するというビジョンが、政治的そして社会的な努力によって示されている。企業レベルでは、欧米の大企業のほとんどが、2050年までにカーボンニュートラルやネットゼロを達成するための計画を公表している。
Net Zero and Carbon Neutral Claims Under Scrutiny
David Ingemar Hedin
Carbon capture products like tree plantation are typically criticised for lack of permanence guarantee, ie who is to say those planted trees will not be cut down in the distant future? Ensuring carbon neutral efforts are earnest may be key to preserving consumer trust, but a balance must be struck to avoid causing an unintentional ban on real, practical contributions...
COP26 and the Environmental Footprint of Food
David Ingemar Hedin
In Glasgow, the 26th Conference Of the Parties is focussed on climate change. Public interest, as estimated by the number of Google searches made in relation to previous COP meetings, is on par with the Paris conference of 2015, which saw the signing of the milestone Paris Agreement.