Emilija Balsyte Associate Research Analyst
vilnius
English, Lithuanian
About Emilija
Emilija is responsible for conducting and delivering market research for the Eastern European region and Scandinavia.
Expertise
Emilija conducts trade discussions with leading fashion and beauty market players, collects and presents data analysis and trend forecasting, manages in-country analysts and provides commercial support. Before joining Euromonitor, Emilija gained experience in numerous contemporary and luxury fashion roles, including brand and e-commerce management, marketing and consumer retention.
Related to Health and Beauty
Pricing Is Not Sephora’s Achilles' Heel in Beauty E-Commerce
26 Jun 25In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
Rabia Yasmeen
in-cosmetics Korea 2025
513 Yeongdong-daero, Gangnam District, Seoul 2 July 2025 10:30 South Korea Timein-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.
Yang Hu
Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity
27 May 25As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.
Egle Tekutyte