Tariffs, geopolitical tensions and climate risks are fuelling market volatility and challenging business operation, profit margins and growth potential. Economic outlook is uncertain, with unstable prices and fractured trade. Managing risks and building resilience are now imperative, while agile pricing actions and innovation are key to unlocking new opportunities. Targeting high-growing emerging markets can boost volume and diversify supply chains.

Uncertainty about new US tariffs is impacting the global fashion industry. The US market faces higher prices, supply shortages, while Chinese companies seek new export markets, redesigning global trade. Brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This report examines trade dependencies and the effects of tariffs on the fashion industry, from pricing to sourcing strategies, in order to build resilience in future.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Apparel and footwear in India experienced lower than anticipated retail current value growth in 2024, with the performance being variable during the year. The first half was subdued, especially for discretionary segments, as severe summer heatwaves in the north, and general elections across the country took their toll on retail footfall and postponed shopping intentions. A few offline-first retailers restrategised their physical presence, with some shutting underperforming tier-3 stores. The ind

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Economic pressures from COVID-19, inflation, and the cost-of-living crisis have reshaped affluent consumers' wealth and spending habits. Yet, luxury remains resilient, fuelled by high-net-worth individuals and emerging trends in the experience-driven economy and digital innovation. As competition intensifies, players are refining their strategies to navigate these uncertainties. This report explores the competitive landscape and the strategic adaptations of key players in an evolving industry.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Overall regional growth slowed in the apparel and footwear market in Middle East and Africa in 2024, with a number of countries experiencing economic difficulties, putting pressure on consumer spending. Saudi Arabia continued to perform strongly, benefiting from significant investments under its Vision 2030 programme. This economic shift is fostering a rise in consumer spending power, particularly among the Kingdom’s youth, who are at the forefront of shaping the fashion landscape.

The sales losses recorded in 2020 due to the pandemic were followed by a period of growth for many markets. However, economic difficulties in some countries have also been negatively impacting performances in recent years, most notably in Argentina in 2024. As inflation worries ease, countries in Latin America are expected to be recording positive growth in real value terms in the coming years, even if price sensitivity continues to be seen among some consumer segments.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

The review period has been a difficult one for apparel and footwear in Western Europe, with the pandemic negatively impacting sales in 2020, in particular, and high inflation and rising prices in the later years, putting pressure on consumer spending power in a market in which not all products are regarded as essential items. Stagnation is expected regionally in the coming years, with most countries not returning to their pre-pandemic sales levels by the end of the forecast period.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Despite inflationary pressures and shifting consumer priorities in key markets around the world, Inditex SA reports growth and cements its position as one of the top three industry players in apparel and footwear thanks to its investment in product innovation and omnichannel strategies. As uncertainty remains over the world economy, the company’s diversified portfolio, expansion in high-potential markets

Since its rapid expansion in 2019, Roadget Business, parent company of Shein, has become the fifth largest global apparel and footwear company by 2024. However, growth has slowed due to market saturation, regulatory challenges and rising competition from China-based platforms such as Temu and TikTok Shop. In response, the company is shifting to a marketplace model for additional revenue and strengthening its localisation strategy to better serve local markets and prepare for its IPO.

Nike Inc remains the industry leader in the global apparel and footwear market despite having faced turbulent performance in 2024 with declining retail sales in leading markets. The shifting consumer landscape and Nike’s strategic re-evaluation of its retailing strategies sees the company weathering the storm while continuing to face increasing competition from incumbent and challenger sportswear brands.

A major slowdown in growth in China negatively impacted the overall apparel and footwear performance in Asia Pacific in 2024, with retail sales increasing at a much slower rate in real value terms in the region than a year earlier. Increasing polarisation, with mass and luxury brands doing well, but mid-priced products being squeezed, was a feature of not only the Chinese market, but was also visible in South Korea, where private label’s share was up to almost 11% in 2024.

2024 was a key year for South Africa due to national elections, which resulted in some political instability, consumer wariness, as well as a challenging economic environment. Therefore, local consumers continued to seek value and affordability as key purchasing factors. However, with the interest rate having been revised downwards in November, it offered some relief to consumers. At the same time, the two-pot retirement system withdrawals offered them greater access to cash to either repay thei

Uncertainty reigns across the fashion landscape as the industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. However, rising demand from emerging markets, new technologies, intergenerational shifts and consumers’ growing preferences for experiences and lifestyle will provide opportunities for growth to businesses able to evolve quickly in a fast-paced world.

Given the macroeconomic turbulence the global apparel and footwear industry faces, Levi Strauss & Co is not immune to the negative impacts declining consumer spending and shifting consumer priorities have on growth prospects. Despite the shifting industry and consumer landscape, Levi Strauss & Co continues to explore product and regional diversification alongside further digital investment in Web 3.0 and remains committed to building a long-term sustainable business.

Driven by innovation-centred product development and robust branding strategies within the athletic footwear market, On AG has established itself as the world’s fastest growing sportswear brand. On continued to outperform the global sports footwear industry in 2024, recording double-digit growth. Its direct-to-consumer (DTC) channel, in particular, stands out as the company’s most dynamic growth driver, while sports apparel and sports-inspired sportwear expansion represent key opportunities.

In 2024, the apparel and footwear market in Sweden recorded modest retail value growth, however, retail volume recorded a marginal decline. Retail volume remained challenged by market maturity, and retail value slowed as inflation stabilised and frequent discounting continued to pressure margins. While the ongoing trend towards premiumisation supported retail value growth, this was tempered by price sensitivity among consumers, particularly due to the rising cost of living. However, stable popul

In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable economic outlook, caused by ongoing wars in different parts of the world. In 2024, many consumers have been inclined to save money and limit their expenditure on non-essential products such as fashionab

In 2024, Brazil faced a series of economic challenges that introduced uncertainty into various industries, including apparel and footwear. Despite overall robust economic growth in the country, fiscal concerns persisted. In addition, global factors such as higher US interest rates and a stronger dollar heightened tensions in Brazilian financial markets, weakening the Brazilian real and driving up local interest rates.