Han Hu Consultant
shanghai
Chinese, English
About Han
Han is responsible for Euromonitor's retail and digital consumer research in China. She also specialises in e-commerce.
Han has a keen interest in the key trends shaping retail, including e-commerce models, hyperlocal delivery, social commerce, and omnichannel development. Han advises clients across industries on key retail trends, such as new channel exploration, digital transformation, and the competitive landscape of retailing in China and Asia Pacific.
Recently Published Work
Is the Double Eleven Shopping Frenzy Fading Away?
Han Hu
The Double Eleven shopping festival, once a global retail sensation, is experiencing diminished excitement due to discount fatigue, evolving consumer preferences, and increased competition from year-round sales and livestream shopping platforms. While still significant, the festival’s future depends on adapting to shifting market dynamics
Hacking Growth through E-Commerce in East Asia
Han Hu
With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.
中国小売市場：2023年に成功をおさめた小売モデルとは
Han Hu
過当競争にある中国の小売業界は、パンデミックを通じて多くの変化を経験した。破壊的なビジネスモデルや新しいトレンドは、すべての小売チャネルに影響をもたらしている。しかし、パンデミックの影響が薄れ始め、世界経済が高インフレ、高金利、高債務、低成長率という課題を抱えるようになるにつれ、中国の小売業界は新たな局面を迎えつつある。成功のカギを握るのは「業務効率化」だ。