Costco remains the global leader in warehouse clubs, driven by its efficient business model, strong member loyalty and the growing cultural relevance of its beloved private label, Kirkland Signature. While its digital transformation and international expansion have been cautious, recent investments signal a strategic shift. With rising global demand and evolving consumer expectations, Costco’s ability to balance scale, simplicity and value will define its next phase of growth.

This report examines leading fintech and start-up players across key service industries, highlighting the rising influence of orchestration platforms, agentic commerce and embedded loyalty. It emphasises growing investments driving innovation, hyper-personalised rewards and a transformation in customer engagement.

The global online marketplace landscape is evolving rapidly, driven by technological innovations, shifting consumer behaviours and fierce competition. Established giants must increasingly contend with fast-growing upstarts, creating new opportunities for brands and sellers. This briefing explores this dynamic while profiling key marketplace platforms, such as AliExpress, Allegro, Amazon, Douyin, eBay, Flipkart, JD, MercadoLibre, Naver, Noon, Shein, Shopee, Temu, TikTok Shop, Tmall and Tokopedia.

Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. For this reason, Euromonitor International profiles the most innovative new concepts in retail each year. This edition explores innovation across five key areas: New Digital Interfaces, Responsible Retail, Experiential Retail, Data-Driven Retail, and Simplified Shopping.

Retailers continue to face disruption from generative AI, emerging technologies, shifting economic and political conditions, and evolving consumer behaviours. This report explores the strategies retailers are using to remain competitive and foster customer loyalty in today’s uncertain and rapidly changing environment. It also includes case studies from leading global retailers, offering real-world examples of how they are adapting to change.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Retail saw current value growth in South Africa in 2024. The retail landscape remains challenging due to South African households struggling with a rising cost of living, persistently high unemployment rates, and currency depreciation. These conditions were worsened by a prolonged 15-year high interest rate, making it increasingly difficult for many middle-income families to repay asset-backed debts, such as mortgages, due to shrinking disposable incomes. The situation was further exacerbated by

The local economy faced a challenging period in 2024, marking the second consecutive year of contraction, leading to low consumer confidence. As a result, retail in Germany experienced its lowest growth rate of the review period in 2024.

Retail in Morocco benefited from relatively stable socio-economic conditions in 2024, supported by steady GDP growth and government reforms. The new Investment Charter continued to attract foreign direct investment (FDI), bolstering industrial production and infrastructure development. Population growth further drove demand for essential goods, particularly groceries. At the same time, moderating inflation eased pressure on household budgets, contributing to increased spending on discretionary i

Retail in Mexico benefited to some extent from favourable macroeconomic conditions in 2024, including an increase in real wages and lower inflation compared to 2023. In October 2024, the Consumer Confidence Index published by the National Institute of Statistics and Geography reached its highest level since the Index was created in 2001, surpassing the record set the previous year. This measures consumer optimism or pessimism regarding personal finances and the broader economy, and in 2024 resul

Despite inflation rates dropping further and the economy showing signs of a recovery, retail continued to see only moderate growth in current value terms in 2024, similar to the growth seen in 2023. Consumers continued to limit their spending on non-essential items (with a few exceptions) due to financial constraints, but they also invested what money they did have in experiences more than material goods. In addition, widespread price sensitivity drove many customers to seek out or wait for sale

In 2024, Nigeria's retail landscape was shaped by a complex interplay of macroeconomic headwinds and strategic adaptations by key players across all channels. The removal of the fuel subsidy, introduced as part of the government's broader economic reform programme, triggered sharp increases in fuel prices, exacerbating an already inflationary environment and significantly raising operational costs for retailers. These factors, coupled with steep currency depreciation and persistent electricity s

Despite lingering budget constraints among some consumers due to elevated living costs towards the end of the review period, thereby slowing overall growth in the local industry, retail in the United Arab Emirates continued to record a positive performance in 2024, driven by a steady population increase, an influx of affluent workers, and rising disposable incomes among some segments. Outlet openings also slowed as retailers prioritised profitability and an omnichannel presence. Instead, investm

Retail in India witnessed another year of double-digit current value growth in 2024, although a slowdown was seen in the rate of increase compared with the previous few years. This was due to high inflation on some major essential food products, including vegetables, fruits, and edible oils, which led consumers to limit their overall expenditure, especially on non-essentials, and prioritise those retail channels which offered better prices for essential purchases.

In 2025, the retail sector is transforming as industry giants consolidate power, discount-orientated retailers outperform the market amid economic uncertainty, and social media platforms are evolving into important retail players in their own right. Meanwhile, global sales growth is increasingly fuelled by emerging markets, especially in Asia Pacific, while China-affiliated e-commerce marketplace operators are capturing the attention and loyalty of consumers around the world.

In the global retail industry, macroeconomic concerns continue to weigh on consumers, placing a heavy burden on retailers specialising in sales of discretionary goods. Even so, thanks to the skyrocketing popularity of online shopping and the growing affluence of consumers in Asia, global retail sales recorded positive, albeit subdued, growth in 2024. Future growth will be largely dependent on the continued expansion of e-commerce and the remarkable rise of the Asia Pacific retail sector.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

In 2024, Egypt’s retail landscape evolved within a complex macroeconomic environment shaped by persistent inflation, foreign currency shortages, and continued depreciation of the Egyptian Pound. These pressures were compounded by geopolitical instabilities, including disruptions to Suez Canal revenues, which further constrained government fiscal capacity and disrupted import supply chains. As household purchasing power weakened, consumers became markedly more price-sensitive, prompting retailers

One of the most notable trends for retail in the UK during 2024 was the shift in consumer spending patterns as inflationary pressures began to ease. While economic relief started to emerge, local consumers remained cautious, prioritising value, price transparency, and social proof when making purchases. This helped drive further growth of retail e-commerce during the year, particularly platforms that emphasised competitive pricing, such as Temu Marketplace, Shein, and AliExpress Marketplace. The

Retail in Denmark saw flat growth in current value terms in 2024. The rise of online shopping continued to have a negative impact on traditional brick-and-mortar stores, with retail offline sales declining in current value terms in 2024, while e-commerce posted steady growth. The market also saw a shift in purchasing behaviour driven by evolving consumer preferences and a continued push toward sustainability, with sustainability efforts becoming a central focus for both businesses and consumers.

Retail registered current value growth in Ukraine in 2024. The market continued to be shaped by the pressures of Russia’s full-scale war and inflation, but demonstrated remarkable adaptability and regional differentiation. While the eastern and frontline regions remained under severe strain, overall, the market showed signs of stabilisation and recovery. Key developments included further fragmentation of consumer spending, with prioritisation of essentials remaining widespread. Price sensitivity

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.