Trend Analysis: A Formula to Guide Innovation
30 Jan 25Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.
Euromonitor International
What Are the Top Consumer Trends in 2025?
23 Jan 25Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Alison Angus
Navigating Value for the Consumer in Asia Pacific
17 Jan 25Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Nathanael Lim
2025 Consumer Trends and Industry Insights
11 Feb 25 | GMT: 03:00 PMGet ready to turn consumer trends into opportunities for your brand. Watch our webinar for insights on the biggest lifestyle shifts in 2025 and the impact of these evolving priorities across industries.
Euromonitor International
Did We Get it Right? Global Consumer Trends 2024 and What’s Next for 2025
3 Dec 24Every year, Euromonitor International identifies top global consumer trends that are expected to gain traction in the year ahead. As 2024 draws to a close, we’re looking at how the trends have manifested across businesses globally, and what shifts in consumer behaviour we might expect in 2025.
Egle Tekutyte
Europe: Top Consumer Trends in 2024
19 Jun 24What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.
Stephen Dutton
Top Three Consumer Trends for Germany in 2024
17 May 24Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.
Stephen Dutton
Latin America: Top Consumer Trends in 2024
1 May 24Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Rodrigo Mattos
Three Key Global Consumer Trends in Pet Care for 2024
19 Apr 24Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Euromonitor International
What to Expect from the Middle Eastern Consumer in 2024
13 Mar 24Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
Rabia Yasmeen
2024 Consumer Trends in Asia and the Impact on E-Commerce
15 Feb 24Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.
Rabia Yasmeen
Three Digital Shopping Trends to Watch in 2024
14 Feb 24Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.
Michelle Evans
2024年 世界の消費者トレンドが日本市場にもたらす影響を考察する
23 Jan 242024年が始まり、はや3週間が過ぎた。今年の日本の消費者は、昨年に続いて慎重かつも楽観的に行動していくだろう。生活費の高騰、パンデミックによって増長した習慣、そして日常生活に浸透しつつある高度なテクノロジーが、2024年の日本の消費者習慣にも影響をもたらしていくことが予想される。
Sean Kreidler
What Are the Top Consumer Trends in 2024?
18 Jan 24New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.
Alison Angus
2024 Consumer Trends to Watch
8 Feb 24 | GMT: 03:00 PMStream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.
Euromonitor International
2023年 世界の消費者トレンドTOP10を振り返る
5 Dec 232023年も12月に入り、終わりが見えてきた。昨年と同様に、今年も当社が年初に発表したホワイトペーパー「2023年 世界の消費者トレンドTOP10」を、筆者の目線で振り返る。なお、筆者は国内の家電や洗剤、家庭紙、家具や玩具・ゲームなどの調査を担当している。 本記事では、全部で10あるトレンドのうち、筆者の調査領域と関わりが深い下図で囲った3トレンドを取り上げる。
Taro Yamato
Consumers in 2024: Uncovering Opportunities Amid Uncertainty
27 Nov 23Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.
An Hodgson
Top Global Consumer Trends 2024
16 Nov 23The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.
Euromonitor International