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Irina is a Global Lead and drives the evolution of Euromonitor International’s Health and Beauty offering. She leads the strategic insights agenda and commercial engagement across the increasingly intersecting beauty and wellness space.
Irina advises clients across a range of industries on the business implications of the evolving health, beauty and wellness competitive landscape and has special interest in women’s health. During her 20+ years' tenure at the company, Irina has overseen a variety of industry projects and has partnered with clients across the whole value chain, with a focus on actionable insights for growth strategy and innovation. With a high-profile record in the industry, Irina shares her expertise across leading events and forums, including Cosmoprof Worldwide and InnoCos Summit in the capacity as a keynote speaker and panel moderator.
As the most influential global event dedicated to all facets of the beauty industry, Cosmoprof Worldwide Bologna has been a landmark event for more than 50 years. Cosmoprof is where companies do business and the perfect stage for the beauty trend-setters to present breakthrough product launches and innovative solutions.
INNOCOS Miami is a gathering clinics and institutes, wellness centres, and beauty & wellness brands, all converging to foster collaborations and strengthen the connection between beauty and health.
With a target market of half the global population, women’s health is emerging as the next frontier for investment, extending beyond the pharma and clinical domain to tangible growth prospects in the consumer products and services space, with business implications across a wide range of consumer-facing industry sectors including health and beauty, fem care, nutrition, and apparel.