Irina Barbalova

Irina Barbalova Global Lead - Health and Beauty

london

English, Bulgarian

About Irina

Irina is a Global Lead and drives the evolution of Euromonitor International’s Health and Beauty offering. She leads the strategic insights agenda and commercial engagement across the increasingly intersecting beauty and wellness space.

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Expertise

Irina advises clients across a range of industries on the business implications of the evolving health, beauty and wellness competitive landscape and has special interest in women’s health. During her 20+ years' tenure at the company, Irina has overseen a variety of industry projects and has partnered with clients across the whole value chain, with a focus on actionable insights for growth strategy and innovation. With a high-profile record in the industry, Irina shares her expertise across leading events and forums, including Cosmoprof Worldwide and InnoCos Summit in the capacity as a keynote speaker and panel moderator.

Recently Published Work

Event

Cosmoprof Worldwide Bologna 2025 Edition

BolognaFiere Exhibition Centre, Piazza della Costituzione, 5, Bologna 20 March 2025 15:00 CET

As the most influential global event dedicated to all facets of the beauty industry, Cosmoprof Worldwide Bologna has been a landmark event for more than 50 years. Cosmoprof is where companies do business and the perfect stage for the beauty trend-setters to present breakthrough product launches and innovative solutions.

Irina Barbalova

Irina Barbalova

Event

INNOCOS Miami 2025

Mayfair House Hotel & Garden, 3000 Florida Ave, Coconut Grove, FL 33133 23 February 2025 11:00 ET

INNOCOS Miami is a gathering clinics and institutes, wellness centres, and beauty & wellness brands, all converging to foster collaborations and strengthen the connection between beauty and health.

Irina Barbalova

Irina Barbalova

Article

Unlocking Cross-Industry Innovation Prospects in Women's Health

22 Nov 24

With a target market of half the global population, women’s health is emerging as the next frontier for investment, extending beyond the pharma and clinical domain to tangible growth prospects in the consumer products and services space, with business implications across a wide range of consumer-facing industry sectors including health and beauty, fem care, nutrition, and apparel.

Irina Barbalova

Irina Barbalova