Rapidly ageing populations present both a socio-economic challenge and a business opportunity. As wellness narratives shift from lifespan to healthspan, priorities centre on early-stage prevention, optimising healthy years, and enabling active ageing in later life. Creating value, improving health outcomes, and driving business growth requires targeted consumer segmentation aligned with a broad spectrum of longevity-led solutions and a holistic ecosystem of life-stage needs.

IFF is a leading global ingredients manufacturer, with a diverse portfolio encompassing Taste, Food Ingredients, Health & Biosciences, and Scent. The company sells ingredients to more than 50,000 customers globally in industries like packaged food and drinks, home care, and beauty and personal care. Having expanded significantly through the merger with DuPont Nutrition & Biosciences at the start of the decade, IFF has been making a number of divestments in the last couple of years.

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

Wellness trends are exerting an increasingly important role in the packaging industry. Many of the categories seeing demand rise the most quickly are strongly influenced by wellness and concerns such as microplastic contamination threatened to cause significant shifts in what sort of pack types consumers are looking for in the coming years.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

This report highlights key trends in the global industrial sector in 2025. Rising geopolitical tensions and potential trade disruptions are creating more uncertainty for businesses, encouraging further production reshoring efforts. To deal with cost pressures and labour market challenges, companies are expected to invest more in automation and workforce upskilling. AI tools are also forecast to improve in 2025 and start bringing efficiency gains for manufacturers.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: “Will people eat cell-cultured meat?”

Changes in the US trade policy impact a broad range of trade partners and goods and adds more uncertainty to the global economy. US importers have limited trade diversification potential, with higher trade tariffs leading to higher inflationary pressures. Retaliatory tariffs would also hurt US exporters, especially in commodity and automotive industries.

After revenues and profits fell from their year-earlier record highs in Cargill’s 2023 financial year, the company reacted by streamlining its business operations, reducing its number of main divisions from five to three: Food; Ag & Trading; Specialised Portfolio. In its food operations, Cargill will continue to explore new opportunities in markets like alternative proteins and functional and clean label ingredients.

ADM has extensive capabilities in producing ingredients as well as a wide product portfolio in nutrition, tapping into the latest consumer trends. This has enabled the company to position itself well in key growth areas of the ingredients industry, including functional, natural and alternative proteins. This report delves into ADM’s financial results and the markets in which ADM is present as well as the competitive landscape of the ingredients industry.

Following years of challenges inhibiting launch activity, due to stockouts, SKU rationalisations and product framework optimisations, manufacturers are now ambitious about providing value to consumers through healthier, more sensorial, and culturally inclusive products. Leveraging the power of marketing, new occasions and promotions, brands and private label alike are intent on launching new products that align more closely to consumer values.

Probiotics and botanicals are rising “super ingredients”, with potential to propel health and wellness proposition of packaged food in Asia. The role of fermentation and cultured foods in Asia is helping to increase the acceptance of probiotics in food, while the emerging understanding of their benefits beyond digestive health offers potential to tap into other health benefit claims. Botanicals also have a role to play In addressing emotional wellness, through a healthy indulgence positioning.

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

Kerry, which describes itself as the world’s leading taste and nutrition partner for the food, beverage and pharmaceutical markets, continues to grow both organically as well as through carefully selected strategic acquisitions. It also remains at the forefront of innovative new product developments in terms of sustainable, plant-based and functional ingredients, among others, with the pandemic having served to provide further impetus to health and wellness trends.

The dsm-firmenich company was established in 2023, combining the strengths of key players in the ingredient market - Firmenich International SA and Royal DSM NV - in the beauty, health and nutrition sectors. However, in the same year, the company began restructuring, cutting costs in the low-margin vitamins segment. In 2024, they announced the separation of the Animal Nutrition and Health unit to focus on human products. The company is heavily investing in sustainable solutions, healthy and func

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for price stabilisation. Slower income growth also undermine consumer purchasing power, while persistent inflationary pressures encourage central banks to maintain tighter monetary policies.

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition touch on topics such as generative AI, recommerce, online budget hacks, the popular social network TikTok and product returns.

The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of higher prices and more frequent shortages. Understanding this new landscape will be critical to success in the years to come.

The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and domestic interventions in the market have helped wheat prices to see a double-digit decline in 2023. Nevertheless, looming geopolitical tensions on a global level are expected to pose a risk to global wheat supply in the short term.