Jana Rude Senior Insights Manager - Consumers
vilnius
English, Lithuanian
About Jana
Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Moreover, Jana leads the Diversity and Inclusion megatrend, consolidating her authority and expertise. Her contributions help businesses navigate today's rapidly evolving consumer landscape.
Expertise
Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.
Recently Published Work
Seven Types of Consumers to Target
Jana Rude
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.
How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape
Lisa Holmes
Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.
ESOMAR Congress 2024
Jana Rude
Join us for a transformative four-day event in Athens, where ancient history meets modern innovation.