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Lucas is a Senior Research Consultant specialising in research on cannabis, nicotine, soft drinks and alcoholic drinks, with a focus on Western European markets and Brazil.
Lucas advises clients across his focus research industries, with an understanding that encompasses product innovation, legislative changes and new consumer behaviour, enabling authoritative opinion when evaluating trends and their future direction. Prior to starting his career with Euromonitor, Lucas worked as a data analyst in one of the main publishers in the UK.
E-vapour products have become a topic of growing debate in key Latin American markets. Brazil and Mexico have experienced different market evolutions over the past few years. Mexico used to have a legal e-vapour market without proper regulation, while Brazil has banned products since 2009. As of 2025, both countries have banned the distribution and sales of e-vapour products, driving the illicit trade. In contrast, Colombia regulated products in 2024, driving the legal market in the region, but still has a mix of legal and illicit products.
This global event will cover market trends, juice innovations, sustainability, and the Brazilian citrus market.
Cannabis is probably the most disruptive and dynamic fmcg industry of them all. Regulatory changes have become more frequent across various regions, with most of them leaning towards wider liberation and acceptance. More and more consumers are turning to cannabis for different reasons, and a greater diversity of products has been emerging.