london
Bulgarian
Maria takes the lead role in evaluating, planning, coordinating and implementing new data and research methods that underpin the development of holistic sustainability tools that blend multiple data points, including environmental, social and governance metrics, product claims, retail sales, consumer surveys and company financials.
Maria is a passionate and highly skilled project manager at Euromonitor with a focus on sustainability. With seven years of experience in market research methodologies and a background in mathematics and computer science, Maria advocates best practices for mixed and centralised research methods at a business level.
This article is part of a new series exploring popular sustainability product claims through a more nuanced, real-world lens. First, a seemingly simple yet surprisingly complex idea: refill.
With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.
Retail innovation is in overdrive. Stores are now platforms for brand storytelling, and technology makes aspirational business models possible. Find inspiration from best-in-class retail concepts that are setting new shopping standards.